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News | November 16, 2017

AEG Names United Rentals An Official Partner For Specialized Equipment, Service And Support

LOS ANGELES – AEG, the world’s leading sports and live entertainment company, launched a partnership with United Rentals, the world’s largest equipment rental provider. A new multiyear agreement, brokered by AEG Global Partnerships, makes United Rentals the exclusive equipment rental partner to a selection of AEG venues, festivals and sports franchises.

As part of the agreement, AEG will leverage United Rentals’ experience with successfully supplying equipment for large-scale sporting and entertainment events to add additional production value and improved operations.

“United Rentals’ dedication to innovation and superior technology will strengthen our internal equipment services and support, and their demonstrated industry expertise will help us deliver a superior fan experience for our live event attendees,” said Jon Werbeck, vice president, AEG Global Partnerships.

Recognized as a top military and veteran employer, United Rentals will introduce a number of themed activations and promotions at several of AEG’s high-profile music festivals as a way of saying thank you to current and former service members. United Rentals will also develop, in collaboration with AEG, original branded hospitality areas with custom merchandise and amenities at these select festivals. Both United Rentals and AEG have a longstanding history of supporting active duty staff and veterans. Together, they will work together to amplify the live entertainment experience and give back to those who serve.

“This new partnership truly reflects our commitment to excellence and desire to work with best-in-class partners like AEG,” said Chris Hummel, chief marketing officer, United Rentals. “We are honored that they have put their trust in our team and look forward to bringing our years of experience, resources and knowledge to some of their most prestigious festivals, teams and venues.”

In addition to music and live entertainment, United Rentals will also support a number of community events and initiatives such as the “LA Kings Holiday Ice,” a program that brings public outdoor ice-skating rinks to popular locations across Los Angeles during the holiday season. The annual program is produced by the LA Kings and brings thousands of Angelinos and their families together for outdoor holiday fun and entertainment each year.

About AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at

About United Rentals

United Rentals, Inc. is the largest equipment rental company in the world. The company has an integrated network of 1,019 rental locations in 49 states and every Canadian province. The company’s approximately 15,000 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers approximately 3,300 classes of equipment for rent with a total original cost of $11.6 billion. United Rentals is a member of the Standard & Poor’s 500 Index, the Barron’s 400 Index and the Russell 3000 Index® and is headquartered in Stamford, Conn. Additional information about United Rentals is available at

Carling Farley
Beck Media & Marketing
1832 Franklin Street, Santa Monica, CA 90404


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