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News | October 11, 2017

Oakley and IRONMAN Announce Official Partnership

TAMPA, Fla. and FOOTHILL RANCH, Calif. – IRONMAN, a Wanda Sports Holdings company and Oakley today announced a new partnership, making Oakley the Official Helmet and Smart Eyewear sponsor of the 2017 IRONMAN World Championship, one of the most iconic triathlon events in the world, taking place in Kailua-Kona, Hawaii on October 14.

As part of the partnership, Oakley, a sports brand built on a foundation of innovation and performance, will showcase the brand’s helmet and smart eyewear products and technologies against the backdrop of Kailua-Kona, a stage where the best athletes come together to compete. The partnership will be activated through different touch points on-site at the IRONMAN World Championship event, including branding, programming and educational experiences at the Prizm O-Lab at the IRONMAN Village. Fans watching the live coverage at home will be reached through broadcast integrations and commercials.

“We are proud to be the Official Helmet and Smart Eyewear brand of the 2017 IRONMAN World Championship, a prestigious triathlon event – bringing our leading products and technologies to some of the world’s best athletes in triathlon,” said Cuan Petersen, Vice President Sports Marketing at Oakley. “Throughout the event, we will be showcasing our newest helmet innovations that push the boundaries of what is possible in triathlon.”

As the Official Helmet and Smart eyewear sponsor of the 2017 IRONMAN World Championship, Oakley will showcase the following:

•HELMETS: In 2018, Oakley will launch the Oakley ARO Series – a dynamic range of premium road racing helmets specializing in seamless optics integration, aero performance and thermoregulation. The Oakley ARO Series Cycling Helmets includes Oakley ARO7, the helmet of choice for time trials and triathlons; Oakley ARO5, tuned for speed and ready for heart-pounding sprint finishes; and Oakley ARO3, engineered for those unforgiving climbs and the blistering heat.

•SMART EYEWEAR: Radar Pace is a real-time voice-activated coaching system that creates a unique training program, tracks performance and coaches in the moment. Radar Pace comes equipped with Prizm Road, a revolutionary lens technology that works to dramatically enhance detail and improve performance by providing an ultra-precise color tuning designed for specific environments.

Oakley will award the all new Oakley ARO5 and Oakley ARO7 helmets to the fastest female and male cyclist in each age-group and give a limited edition Oakley Radar Pace to the entire podium for each age-group. Additionally, during the IRONMAN World Championship athlete check-in, Oakley will randomly select 200 lucky participants to receive a Golden Ticket to win a Radar Pace.

“IRONMAN is excited to welcome Oakley as a partner this year at the IRONMAN World Championship,” said Stuart Selig, Executive Vice President of Global Partnerships, North America. “Their products provide the quality and sophistication that our athletes demand, and we are confident that their presence on-site in Kona will enhance the overall experience for both athletes and spectators.”

Learn more about Oakley Prizm Lens Technology at:

For more information on the 2017 IRONMAN World Championship, IRONMAN brand and global event series, visit For media related inquiries, please contact

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Hashtags: #CantStop, #Prizm

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at

IRONMAN World Championship

Since its inception in 1978 on the island of Oahu, the IRONMAN World Championship has etched its name in history through stellar performances, inspirational participants and emotional memories. In 1981, the race moved from the tranquil shores of Waikiki to the barren lava fields of Kona on the Island of Hawai`i where it continues to take place to this day. The race now sees over 2,400 athletes embark on a 140.6-mile journey that presents the ultimate test of body, mind and spirit to earn the title of IRONMAN World Champion. The most iconic one-day sporting event in the world is the culmination of 40 global IRONMAN events with athletes around the world striving for one of the coveted qualifying slots.


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN Triathlon Series, the IRONMAN70.3 Triathlon Series, 5150 Triathlon Series, the Rock n’ Roll Marathon Series, Iron Girl, IRONKIDS, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit


Dan Berglund
Senior Manager, Public Relations

Jenna Wendell
Oakley Global Public Relations