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Sponsorship Insights

Sponsorship Spending On MLB Totals $892 Million In 2017 Season [Infographic]
Infographic

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

 
Auto Category Update
Whitepaper

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

 
Ecommerce Giants Making Their Mark
Andy Thwaite Oct 17

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

 
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per ESP research more

 
Insurance Category Update
Whitepaper

Insurance Category Update

ESP’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

 
Changing The Live Sports Broadcast
Andy Thwaite Sep 28

Changing The Live Sports Broadcast

In a recent interview at the Code Commerce event, NBA Commissioner Adam Silver argued that live sports should look more like a video game being streamed on Twitch than what we see today. more

 
Top Sponsors Report
Whitepaper

Top Sponsors Report

ESP’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more

 
Watching the NFL as an Online Fan Isn’t Easy
Andy Thwaite Sep 20

Watching the NFL as an Online Fan Isn’t Easy

With a new NFL season upon us, and with more TV viewership declines for the NFL expected, the online NFL viewer is becoming more and more important. But, with the way their rights deals are structured and exploited by their media partners, watching the NFL online is a challenge. more

 
Disney, ESPN Makes OTT Move
Andy Thwaite Aug 15

Disney, ESPN Makes OTT Move

Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more

 
Sponsorship Spending On Music To Total $1.54 Billion In 2017 [INFOGRAPHIC]
Infographic

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per ESP research. more

 
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