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Category Update

Properties Clean Up With The Property Restoration Category

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Emerging Category

Shared Workspace Companies Warm Up To Sponsorship

Shared Workspace Companies Warm Up To Sponsorship

WeWork, The Yard and other companies double down on sponsorship to attract new members and retain current customers

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Emerging Category

Car Share Companies Share New Sponsorship Activity

Car Share Companies Share New Sponsorship Activity

Car2go, Maven and others use sponsorship to build visibility, acquire members and support growth ambitions

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

In Depth

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

ESP’s annual ranking of sponsorship’s biggest spenders

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