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In Depth

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

ESP’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Who Does What

Who Does What: Insurance

Who Does What: Insurance

Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

Sponsor Profile

Allstate To Extend Sponsorship Coverage Beyond Sports

Allstate To Extend Sponsorship Coverage Beyond Sports

Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Sponsor Profile

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

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