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Sponsor Profile Stories

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

Digital Content

How Esurance Is Putting A Premium On Social Media Influencers

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform

Sponsor Profile

Allstate To Extend Sponsorship Coverage Beyond Sports

Allstate To Extend Sponsorship Coverage Beyond Sports

Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base

Sponsor Profile

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Telecommunications

Cricket Wireless Expands Sponsorship Portfolio

Cricket Wireless Expands Sponsorship Portfolio

Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint

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