Selling Stories

Adding Value

Inside AEG’s Sales Approach To AXS TV

Inside AEG’s Sales Approach To AXS TV

Sports and entertainment giant helps extend sponsor reach by positioning cable TV network as an activation platform

Selling

Best Practices: Selling And Managing On-Site Sales

Best Practices: Selling And Managing On-Site Sales

Tips, tactics and trends on making the most out of on-site sales

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

In Depth

Best Practices: Selling New Events

Best Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals

Strategy

Inside Roush Fenway Racing’s New Sponsorship Strategy 

Inside Roush Fenway Racing’s New Sponsorship Strategy 

NASCAR team gains traction by offering turnkey activation programs that move the marketing needle

Selling

Best Practices: Leveraging Sales Seasonality

Best Practices: Leveraging Sales Seasonality

Properties can increase the odds of closing deals by targeting companies with overlapping sales seasons

Selling

Companies Step Up Sponsorship To Promote Corporate Anniversaries

Companies Step Up Sponsorship To Promote Corporate Anniversaries

Wells Enterprises, Sun-Maid and others use sponsorship to celebrate anniversaries and other corporate milestones

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

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