Selling Stories

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Selling

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Financial services is the most likely category to pay cash, while media is the most likely category to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey

Arts

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Tips, tactics and strategies on how arts organizations and other small properties can win big

Sales

What A Prospective Sponsor Wants To Know

What A Prospective Sponsor Wants To Know

Tips, tactics and strategies on identifying prospective partners and developing a value proposition

Selling

Where To Look For Sponsorship Dollars: The Top 15 Categories

Where To Look For Sponsorship Dollars: The Top 15 Categories

Eyewear brands, wearable technology and other categories sellers should have on their shortlist

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

Adding Value

Need to Know: Eight Ways To Add Sponsor Value

Need to Know: Eight Ways To Add Sponsor Value

Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value

Selling

Sponsorship Sales Tips For the New Year

Sponsorship Sales Tips For the New Year

Sellers share tips, tactics and strategies for the New Year and beyond

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Arts

Soho House Secures Global Partnership With BMW

Soho House Secures Global Partnership With BMW

Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3

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