Selling Stories

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

Selling

Where To Look For Sponsorship Dollars In 2016

Where To Look For Sponsorship Dollars In 2016

Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge

Fairs and Festivals

Los Angeles County Fair Posts 15 Percent Increase In Sponsorship Revenue

Los Angeles County Fair Posts 15 Percent Increase In Sponsorship Revenue

LACF finds success with expanded sales department; secures multi-faceted partnership with Subway

Marathons

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

Media giant secures sales rights at 7 marathons—with 8 more on the way— to offer one-stop shopping in the endurance sports space

Selling

IEG Property Survey: The Sponsorship Sales Cycle

IEG Property Survey: The Sponsorship Sales Cycle

Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more

Selling

All In the Family: New Jersey Devils Host Sales Academy

All In the Family: New Jersey Devils Host Sales Academy

Sales execs from the New Jersey Devils, Philadelphia 76ers, Albany Devils and Delaware 87ers share best practices at sales confab

Selling

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

Sixty percent of respondents posted an increase in revenue in the past year, with twenty-six percent seeing an increase of more than 30 percent

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

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