Selling Stories

Selling

The Rebirth Of Alternative Deal Structures

The Rebirth Of Alternative Deal Structures

Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures

Selling

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Selling

What Not To Do When Selling Sponsorship

What Not To Do When Selling Sponsorship

Sponsors share their pet peeves when working with properties

Emerging Category

Hydration Therapy Services Turn On The Sponsorship Spigot

Hydration Therapy Services Turn On The Sponsorship Spigot

I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Strategy

Monumental Sports To Host Esports Summit

Monumental Sports To Host Esports Summit

MSE hosts first-ever summit to educate partners about marketing opportunities in the nascent NBA 2K League

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Selling

Sponsor Prospecting: Three Categories To Watch

Sponsor Prospecting: Three Categories To Watch

Health technology, parking apps and LASIK surgical centers step up sponsorship activity

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

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