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New Sponsor Stories

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

New Sponsor

Sorbabes Develops A Taste For Sponsorship

Sorbabes Develops A Taste For Sponsorship

Gourmet sorbet partners with music festivals and tastemaker events, with additional deals likely to follow

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

Emerging Category

Bike Share Companies Gear Up New Sponsorships

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Emerging Category

Huggies Cleans Up With The National Football League

Huggies Cleans Up With The National Football League

Diaper brand partners with the Detroit Lions, Miami Dolphins and San Francisco 49ers to draw attention to diaper need

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

New Sponsor

Dove Chocolate Launches New Sponsorship Push

Dove Chocolate Launches New Sponsorship Push

Chocolate brand sponsors film festivals, music fests and other events to encourage consumers to pursue life’s everyday pleasures

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