Music Tours Stories

Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

New Sponsor

IdentoGO Checks Into Sponsorship

IdentoGO Checks Into Sponsorship

Identity solutions firm partners with Forecastle, Watershed and other music festivals on behalf of TSA Pre✔ expedited security screening service

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Digital Content

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Lighting giant teams with Live Nation to demonstrate the possibilities of Philips Hue connected systems

Strategy

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

Beverage company partners with Tribeca Film Festival and Panorama music festival to drive preference among socially conscious consumers

Strategy

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals

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