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In Depth Stories

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

In Depth

Measurement Essentials Part 1

Measurement Essentials Part 1

Tips and tactics on measuring sponsorship success

In Depth

Signs Point To Healthy Sponsorship Spending In 2018

Signs Point To Healthy Sponsorship Spending In 2018

Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year

In Depth

Sponsor Survey Reveals Dissatisfaction With Property Partners

Sponsor Survey Reveals Dissatisfaction With Property Partners

Findings from the 17th Annual Sponsorship Decision-Makers Survey

In Depth

Salary Survey: Compensation Stays On Trend

Salary Survey: Compensation Stays On Trend

Results of ESP SR’s 22nd Annual Salary Survey

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

In Depth

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

Number Of Companies In ESP’s Top Sponsor Rankings Shrinks

ESP’s annual ranking of sponsorship’s biggest spenders

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

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