Subscribe Today for Unlimited Access

Best Practice Stories

Best Practice

How Columbia University Scores With FC Bayern Munich

How Columbia University Scores With FC Bayern Munich

Partnership gives school real-life case study while helping soccer team build its fan base in the U.S. market

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Best Practice

Essence Shares The Love At Sponsor Awards

Essence Shares The Love At Sponsor Awards

Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

Adding Value

Best Practices: Sponsor Summits

Best Practices: Sponsor Summits

The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects

Displaying results 1-10 (of 22)
  < 1 2 3  >