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Activation Stories

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

Automotive

Electric Vehicles Charge Up New Sponsorships

Electric Vehicles Charge Up New Sponsorships

Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

Digital Content

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

MiLB uses social platform to collect and curate content from club influencers, super-fans and players

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

Digital Content

How Esurance Is Putting A Premium On Social Media Influencers

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform

Activation

Activation Rundown: 2017 Verizon WNBA All-Star Game

Activation Rundown: 2017 Verizon WNBA All-Star Game

Branded experiences, consumer promotions and other activations around the best of the best competition

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