Research

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas

Sponsor Profile

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs

Healthcare

Three Hot Buttons In The Hospital Category

Three Hot Buttons In The Hospital Category

Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission

Activation

What’s New At The 2018 Governors Ball

What’s New At The 2018 Governors Ball

Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest

Emerging Category

Co-living Service Makes Room For Sponsorship

Co-living Service Makes Room For Sponsorship

Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service