Become An IEG Valued Property
Sponsors want to enter into partnerships without overpaying. Properties want to secure corporate partners without leaving money on the table. This natural order of things leaves many properties and sponsors worlds apart in their perceptions of a deal’s actual value. Thus they require a credible and objective resource to take an unfiltered look at an offer, what it is worth, and how to bring them back together.
IEG Valuation Service, the industry's leading authority on sponsorship evaluation, was launched in 1998. IEG's street-tested methodology, endorsed by 200 leading global brands, has since been applied to nearly 2,000 sponsorship opportunities, both large and small in every major category including sports, arts and entertainment properties; promotions; festivals; causes; professional associations; and consumer shows.
Why Become an IEG Valued Property?
The IEG Valuation Service team assesses the value of your sponsorship package and documents findings in a comprehensive Valuation Statement that can be included with your sponsor presentations and proposals. It gives you the confidence you need to go in and negotiate for your full/fair value.
- Put a price on intangibles. It’s not just about logos and signage. You have a loyal audience, a powerful mailing list, a premier name and more. IEG knows how to put a price on those things, so you can present yourself as more than just another ad buy.
- Understand your worth. Don’t fall into the trap of thinking that any deal is a good one. Corporations need you to help them connect with your members, visitors or fans, and you deserve a fair price.
- Validate your fees to prospective sponsors. Including the IEG Valuation Statement with a proposal provides you documentation by the recognized leader in sponsorship evaluation. Prospective sponsors know that your fee is based on something real.
- Shift the conversation away from price. Justifying your package fees up front allows the discussion to focus on the benefits you are offering. You will spend less time bargaining and more time building creative long-term partnerships.
- Get sponsors to say yes. The IEG Valuation Statement assures sponsors that they are not overpaying. By minimizing their investment risk, you make it easier for them to accept.
To learn more, contact:
Shan Riggs, Vice President, Client Solutions
IEG, LLC
(312) 725 5111
shan.riggs@sponsorship.com
www.sponsorship.com/valuation