Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

Watching the NFL as an Online Fan Isn’t Easy
Andy Thwaite Sep 20

Watching the NFL as an Online Fan Isn’t Easy

With a new NFL season upon us, and with more TV viewership declines for the NFL expected, the online NFL viewer is becoming more and more important. But, with the way their rights deals are structured and exploited by their media partners, watching the NFL online is a challenge. more

 
Disney, ESPN Makes OTT Move
Andy Thwaite Aug 15

Disney, ESPN Makes OTT Move

Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more

 
Sponsorship Spending On Music To Total $1.54 Billion In 2017 [INFOGRAPHIC]
Infographic

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per ESP research. more

 
Amazon’s Live Sports Trifecta
Andy Thwaite Aug 10

Amazon’s Live Sports Trifecta

This week Amazon acquired the exclusive live video rights from the ATP in the UK for a reported $13.2M a year deal. This is a big deal as unlike with their deal with the NFL TNF package where they share live rights with terrestrial TV, cable TV and mobile, with the ATP, as an online provider, they are the sole and exclusive rightsholder. more

 
TV Led Properties Facing Innovator‘s Dilemma
Andy Thwaite Jul 24

TV Led Properties Facing Innovator‘s Dilemma

Fox Sports founder David Hill recently spoke with SBJ where he highlighted a key problem for the industry, that viewer’s consumption habits are changing but sport broadcasts have stayed the same for decades.
 more

 
The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

 
NBA Making TV for Snapchat’s Millions
Andy Thwaite Jun 9

NBA Making TV for Snapchat’s Millions

During the NBA Finals, the league has a deal in place with Snapchat to create exclusive shows for each game. Focusing on behind the scenes footage from the locker room, celebrity and fan reaction, the NBA is telling the story of the Finals to its Snapchat audience. more

 
Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders
Jim Andrews May 31

Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders

As a conference producer, it was a nice treat to join about 2,000 other participants in Detroit for last week’s Sustainable Brands conference and attend an event with no responsibilities other than to listen, learn and share some takeaways. more

 
Building Fan Engagement Not Audience Impressions
Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
 more

 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

 
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