Insights

For more than 30 years, IEG has provided a unique and unparalleled perspective on sponsorships and partnerships. As the thought-leadership partner of ESP Properties, we continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

Jim Andrews
Jim Andrews
Senior Vice President
William Chipps
William Chipps
Senior Content Editor
 
Awards Show Sponsorship To Total $139.2 Million In 2016 [INFOGRAPHIC]
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Awards Show Sponsorship To Total $139.2 Million In 2016

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research. more

 
Sponsorship Spending on Endurance Sports to Total $125 Million in 2016 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more

 
Top Sponsors Report
Whitepaper

Top Sponsors Report

In addition to ranking the 122 U.S.-based companies that spent more than $15 million in 2015, our latest report includes an analysis of the top 20 categories by sponsorship spend. more

 
Sponsorship Spending On Music To Total $1.47 Billion In 2016 [INFOGRAPHIC]
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Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research. more

 
Global Spending On Tennis To Grow 4.2 Percent In 2016 [INFOGRAPHIC]
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Global Spending On Tennis To Grow 4.2 Percent In 2016

Global sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, a 4.2 percent increase from 2015, according to IEG research. more

 
Worldwide Spending On Golf To Total $1.82 Billion In 2016 [INFOGRAPHIC]
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Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. more

 
Hotels & Sponsorship
Whitepaper

Hotels & Sponsorship

IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more

 
Rio 2016 Olympic Games Sponsorship Insights
POV

Rio 2016 Olympic Sponsorship Insights

IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games. more

 
Fair And Festival Sponsorship Spending To Total $878 Million In 2016 [INFOGRAPHIC]
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Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research. more

 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 
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