Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.
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Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more

 
Sponsorship Spending on MLB to hit $938 million in 2018
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Sponsorship Spending on MLB to hit $938 million in 2018

Sponsorship spending on Major League Baseball is expected to total $938 million in 2018, a 5.2 percent increase from 2017, per IEG research. more

 
Sponsorship Spending of Causes to Grow 4.6% in 2019
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Sponsorship Spending of Causes to Grow 4.6% in 2019

According to IEG research, sponsorship spending for cause properties is expected to reach $2.23 billion in 2019, a 4.6 percent increase from 2018. more

 
Music Sponsorship 2018: $1.61 Billion
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Music Sponsorship 2018: $1.61 Billion

Sponsorship spending on music tours, festivals and venues is expected to total $1.61 billion in 2018, a 4.8 percent increase from 2017, per IEG research. more

 
Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season [INFOGRAPHIC]
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Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Jersey patch agreements have combined with significant deals at the team and league levels to push estimated NBA sponsorship spending over $1 billion for the first time, according to IEG research. more

 
Telecommunications Category Update
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Telecommunications Category Update

IEG’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

 
Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018 [INFOGRAPHIC]
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Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over the prior season, according to IEG projections. more

 
Cause Sponsorship Spending To Total $2.14 Billion In 2018 [INFOGRAPHIC]
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Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to IEG research. more

 
PyeongChang’s Sponsorship Picture [INFOGRAPHIC]
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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

 
Live Sports: Must See, But How?
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Live Sports: Must See, But How?

Complete with compelling new data and insights, IEG’s latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

 
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Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info