Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

PyeongChang’s Sponsorship Picture [INFOGRAPHIC]
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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

 
Jim Andrews on Painless Podcast

Jim Andrews on Painless Podcast

Jim joined host Chris Hartweg to discuss the changes he has seen in sponsorship and partnerships over his 30-year career. more

 
Live Sports: Must See, But How?
Whitepaper

Live Sports: Must See, But How?

Complete with compelling new data and insights, ESP Properties’ latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

 
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to ESP research. more

 
What Sponsors Want and Where Dollars Will Go in 2018
Whitepaper

What Sponsors Want and Where Dollars Will Go in 2018

Results of the ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

 
Tire Category Update
Whitepaper

Tire Category Update

ESP’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

 
Sponsorship Spending On MLB Totals $892 Million In 2017 Season [Infographic]
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Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

 
Auto Category Update
Whitepaper

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

 
Ecommerce Giants Making Their Mark
Andy Thwaite Oct 17

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

 
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season [INFOGRAPHIC]
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Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per ESP research more

 
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