Testimonials

	Print and Online Access: $449; Nonprofits: $370 Special Price for New Subscribers: Print and Online Access: $299

"IEG SR is a valuable tool for keeping abreast of what is happening in the marketplace and understanding the latest thinking of industry leaders. It is a must read! Lesa Ukman's column is a refreshing source of honest feedback on the trends and direction of our industry."
Marc Kidd, President, Sports Division
Host Communications, Inc.

"There is always something I can take away from IEG SR when structuring my sponsorship proposals. The newsletter helps me get an inside track on what sponsors are looking for and gives me an edge."
Deborah M. Ferrera Aguiar, General Manager-Herald Events
The Miami Herald/El Nuevo Herald

"IEG SR provides exactly what I need - timely information on current deals alongside credible data relating to the ever-evolving arena of sponsorship marketing."
Cindy Spodek Dickey, Group Manager-National Consumer Promotions & Sponsorships Microsoft Xbox

"The newsletter offers compelling "behind the scenes" info on our industry and deals/partnerships. You learn what you can't find out elsewhere: how a company developed the opportunity, negotiated it, what they looked for, how it was executed and ultimately the results they garnered from the program."
Ed Lynch, Director of Sports Marketing & Promotions
Sports Illustrated

"The most trusted resource in the industry, IEG SR is an absolute necessity for staying informed on news and opportunities. Even in the progressive niche of action sports marketing, IEG SR is always timely and relevant to our needs-offering everything from new valuation models to best practices to insights from sponsorship leaders."
Bill Carter, President
Fuse Integrated Sports Marketing

"To keep on top of an ever-changing industry, to find inspiration for 'the big idea,' and to keep up to date on the latest industry news and trends, we live by IEG SR."
Hugh Wakeham, President
Sponsorship Marketing Group, LLC

"IEG SR is crucial reading for anyone in the special event, festival or sports business. It provides up-to-date news on who the current sponsor players are and their interests, as well as details on the latest creative sponsorship packages. The sponsor contact information supplied at the end of each article is extremely helpful. I can't imagine being in fund-development and not reading IEG SR every two weeks!"
Julie Pagenkopf, Director of Development
Milwaukee World Festival, Inc./Summerfest

"IEG SR is the CNN of the sponsorship industry. It is our market barometer, which we use to test both the soundness of our instincts and what we hear from clients."
Larry Vincent, Senior Partner
Cabana Group

"In the almost 20 years since we have been IEG SR subscribers, I have both sold and bought tens of millions of dollars of sponsorships. For a total expenditure of about $7,000, my return on investment is off the charts. Any marketing executive interested in corporate alliances should consider this investment a no-brainer!"
Howard Freeman, Managing General Partner
The Festival Group

"I would not be where I am today were it not for IEG SR. I consider it my bible on the sponsorship industry, my lifeline to new and creative ideas and an invaluable contact resource for both sponsorship solicitation and the development of a peer network."
Candace Carr Strauss, Director of Development
Washington, DC Convention and Tourism Corporation

"Our team is inspired and motivated by the information in IEG SR. From success stories on the competition to key brand marketing initiatives for major corporations, the newsletter gives us the edge we need to pursue effective, on-target cause-related marketing pitches. We have seen an increase in sponsorship successes because of the industry-specific information found in IEG SR."
Phil McCarty, Senior Director, National Corporate Marketing
ALSAC/St. Jude Children's Research Hospital

"We use IEG SR as a benchmark for trends and for pricing of properties. We also use the newsletter to spark generation of new ideas; a concept we read about might, with a minor revision, work equally well for us."
Patricia Straker, Managing Director, Sponsorship Marketing
RBC Financial Group

"IEG SR is a valuable prospecting tool when seeking and obtaining new sponsors, as it provides their marketing and promotion goals and objectives. It also is a highly credible source for keeping pace with trends in sports and event marketing."
Kevin O'Brien, Director of Marketing and Sales Toyota Grand Prix of Long Beach & Grand Prix of Denver

"IEG SR is an excellent tool for identifying ideas and trends in the sponsorship industry. From in-depth feature stories to industry profiles. It's a must read for our cause marketing group."
Robert Kearney, Director of Corporate Partnerships Big Brothers Big Sisters of America