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IEG Sponsorship Report
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Print and Online Access: $449; Nonprofits: $370
Special Price for New Subscribers:
Print and Online Access: $299
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Could You Use MORE MONEY From Sponsorship?
It's a question every sponsorship buyer, seller and agency exec should ask. More money is spent on sponsorship now than ever before, making it the fastest-growing element in today's corporate marketing mix.
To compete, you need inside information. Companies demand real, measurable return on their investments; and sellers must blend creativity and innovation with sponsors' goals to make it to the negotiation table.
Every two weeks, IEG Sponsorship
Report delivers:
So, how do you ensure you get the most from sponsorship? Turn to IEG
SR, the nation's leading source for:
- the latest sponsorship news
- field-tested strategies to help improve your sponsorship sales
- emerging categories every sponsorship seller should have on their radar screen
- proven strategies to track and measure sponsorship success
- best practices from industry leaders
- strategies to help you get the best return from sponsorship
- cutting edge tactics to help you activate and manage sponsorship successfully
- proven, practical guidance to help you enhance the benefits you deliver to sponsors and get the right price for your package
When you subscribe to IEG Sponsorship Report, you become a
part of an exclusive network of top sponsors, rightsholders, agencies
and legal experts. Every week, our staff talks with dozens of these
forward-thinking pros to help you succeed. You will hear from sponsorship
luminaries such as:
- John Alexander, Vice President and General Manager, Whirlpool Corp.
- Karen Carroll, Director of Events, AT&T Corp.
- Gary Beckner, Director of Global Events, Accenture
- John Birmingham, Vice President, Marketing, The Chicago Tribune
- Lisa Van Riper, Vice President of Public Affairs, CarMax
- Tyler Ricks, Director of Multicultural Marketing, Pepsi-Cola North America
- Rick Singer, Director of Worldwide Sponsorship, IBM Corp.
No other publication delivers the goods like IEG Sponsorship Report.
And, for a limited time, you'll save $150 on your
subscription. Use the enclosed order form to start your subscription
today.
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