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Activation

Activation Rundown: 2017 Verizon WNBA All-Star Game

Activation Rundown: 2017 Verizon WNBA All-Star Game

Branded experiences, consumer promotions and other activations around the best of the best competition

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Emerging Category

Dairy Alternatives Take Root In Sponsorship

Dairy Alternatives Take Root In Sponsorship

Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Activation

How NBA Marketing Partners Are Activating The 2017 Draft

How NBA Marketing Partners Are Activating The 2017 Draft

Product integration, social activation and surprise-and-delight consumer experiences take center stage at the 2017 NBA Draft

Strategy

Inside U.S. Bank’s New Sponsorship Strategy

Inside U.S. Bank’s New Sponsorship Strategy

U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

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