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Sponsorship News

Poker Central And JetSmarter Take Off With World Series Of Poker Partnership 7/19/17
LAS VEGAS – Poker Central and JetSmarter signed a sponsorship deal for the World Series of Poker, which continues through July with the WSOP Main Event at the Rio All-Suite Hotel and Casino Las Vegas.

Jim Beam Bourbon Unveiled as Presenting Sponsor of the Urban Bourbon Half Marathon 7/19/17
LOUISVILLE, Ky. – Jim Beam, the world’s number one selling bourbon, has signed on as presenting sponsor of the Urban Bourbon Half Marathon that will be held on Oct. 21.

Connacht Rugby Partner Up With Steeltech Sheds 7/17/17
Connacht Rugby are pleased to announce that Steeltech Sheds have come on board as an official partner of the province with the company name to appear on the back of our playing and training shirts.

Chrysler Brand Announces Sponsorship and Support of 'Sesame Street' 7/17/17
AUBURN HILLS, Mich. — Chrysler today announced that it is now a proud sponsor and supporter of "Sesame Street," a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms.

Honda Canada Extends Sponsorship of Honda Indy Toronto Through 2020 7/16/17
TORONTO – Honda Indy Toronto along with its owners and operators, Green Savoree Racing Promotions, is proud to announce the extension of its sponsorship agreement with Honda Canada Inc. for the annual event at Exhibition Place through 2020.

Connacht Rugby Team Up With Brooks Group 7/13/17
With branches in Galway, Sligo and nationwide, Brooks Group are one of the leading timber and building merchants in the country and have been an institution in the Irish construction industry for many years.

Bank of China: 1st Official Partner for Beijing 2022 7/13/17
The Bank of China becomes the Official Partner of the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022) on July 13, 2017.

Goya Foods Named Title Sponsor Of The 2017 New York International Salsa Congress 7/13/17
NEW YORK – The New York International Salsa Congress (#goyaNYISC2017), a multi-day Latin music and dance festival, announces the title sponsorship of Goya Foods, the largest Hispanic-owned food company in the United States, along with sponsorships by Spanish media giants Telemundo 47 and La Mega radio, T-Mobile and Burju Shoes.

FC Bayern – Suited by BOSS 7/13/17
METZINGEN – Two major German players in the worlds of football and fashion unite to set out on a journey of success. FC Bayern partners with HUGO BOSS, as they embark on the International Champions Cup wearing specially designed styles from the BOSS collection.

3M and U of M Announce Gopher Athletics Sponsorship 7/10/17
The University of Minnesota and 3M announced a new sponsorship on Monday, the latest in a 90-year relationship between two of the state’s largest institutions.

Air France To Cheer On Runners As The Official Airline Partner Of The San Francisco Marathon 7/10/17
NEW YORK – Air France invites everyone to join in the spirited 40th anniversary weekend of The San Francisco Marathon July 21-23, 2017.

MGM Resorts NBA Summer League Tips Off Today in Las Vegas 7/7/17
The NBA today announced that Las Vegas-based MGM Resorts International will become the title partner of MGM Resorts NBA Summer League.

Toronto Raptors and Sun Life Financial Announce Ground-Breaking, Expanded Partnership 7/6/17
TORONTO – The Toronto Raptors and Sun Life Assurance Company of Canada (“Sun Life”) have proudly expanded their long-standing partnership to feature a prominent program in support of diabetes awareness and prevention, and beginning in the 2017-18 season, include the first jersey patch partnership in the team’s history.

Euroleague Basketball Names DraftKings its Official Fantasy Partner 7/5/17
In another step towards giving fans more exciting ways to enjoy the best basketball on the continent, Euroleague Basketball is proud to announce a new partnership that makes DraftKings the Official Fantasy Partner for the Turkish Airlines EuroLeague.

Horns Up, Limes In! Corona Extra Named Official Sponsor of the Texas Longhorns 7/5/17
AUSTIN, Texas - Longhorns fans across the country can raise more than just their "Hook 'em Horns" this season, as Corona Extra and Texas Athletics today announced an agreement designating the nation's #1 imported beer as an Official Sponsor of The Texas Longhorns.

Siemens And FC Bayern Munich Forge Global Partnership 7/3/17
Siemens and FC Bayern have agreed to join forces for the future. Siemens has been named an FC Bayern München “Performance Partner” from the start of the new season. The three-year partnership was announced on Monday 3 July 2017 at a press conference at Siemens headquarters in Munich.

William Hill Announced As New Sponsor Of The St Leger 6/26/17
Today, William Hill announces it is the new sponsor of the St Leger Stakes, the world’s oldest Classic horserace.

Norwich City Announce New Principal Club Partner 6/26/17
LONDON – Norwich City are delighted to announce a new three-year sponsorship deal with award-winning mobile gaming and sports-betting operator LeoVegas.

Tough Mudder Names Guinness Blonde American Lager New Beer Sponsor 6/23/17
NORWALK, Conn. – Guinness Blonde American lager – a crisp, light beer with a refreshing taste that complements any outdoor activity – and Tough Mudder, the leading active lifestyle brand and media company, have partnered to introduce the Irish Brewer’s Guinness Blonde American lager as the “Official Beer Partner” for the Tough Mudder 2017 event season in the United States.

Spartan Race Announces New Gatorz Eyewear Sponsorship 6/23/17
CARLSBAD, Calif. – Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces has teamed up with Spartan, the world’s largest obstacle race, and endurance brand, as an official partner of the 2017 Reebok Spartan Race World Championship taking place September 30 through October 1 in North Lake Tahoe, CA.

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