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IEG SR Features

In Depth

Salary Survey: Follow The Money And The Money Will Follow

Salary Survey: Follow The Money And The Money Will Follow

IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Sponsor Profile

How Luden’s Is Using Music As A Brand Refresh  

How Luden’s Is Using Music As A Brand Refresh  

Throat lozenge sponsors Fun Fun Fun, Boston Calling and other fests to reach a new generation of consumers

One-on-one

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Marketing exec discusses JetBlue’s local-first sponsorship strategy, new partnership with the NHL New York Islanders and other topics

Emerging Category

Fantasy Sports Operators Double Down On Sponsorship

Fantasy Sports Operators Double Down On Sponsorship

FanDuel, DraftKings and others sign new deals in the wake of relaxed league restrictions on the fantasy sports category

Category Update

The Charmed Life: Jewelry Companies Set New Sponsorships

The Charmed Life: Jewelry Companies Set New Sponsorships

Pandora and Alex and Ani double down on sponsorship to promote licensed product and access new sales channels

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

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