National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending more ...
Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion more ...
Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration more ...
Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales more ...
Mars, Inc., Jelly Belly Candy Co. and others expand portfolios to engage consumers and build relations with the trade more ...
Overview of strategies, activation efforts and deals for the country’s six largest carriers more ...
New product offerings and increased competition drive new activity in the cable category more ...
Rebounding sales and new vehicle rollouts drive new sponsorships and strategic partnerships in the truck category more ...
Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning more ...
BIC, Colgate-Palmolive and Dial ink new deals with endurance sports events; other players also step up activity more ...
Porland Trail Blazers Receive 2013 NBA Team Sponsorship Activation Of The Year Award
D.C. United And DC Brau Collaborate To Create DC’s Only Team-Specific Beer
Pillow Pets To Partner With Bayne; “Welcome Home Troops”
Michigan National Guard Sponsors NCWTS Race At MIS
Seagram Coolers Sponsor Canada's Premiere Country Music Festival
Music Sponsorship Spending To Total $1.28 Billion In 2013
2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword
Inside the Evolving World Of College Sports Sponsorship
Best Practices: Sponsorship Proposals
Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs
SponsorsHive Fantastic insights from @IEG survey on what #sponsors want and where they are spending their cash http://t.co/xfBDn9u67L May 22, 2013 2:59 PM ·
IEGSR Pennzoil sees success from Tim McGraw partnership http://t.co/zMxuu5VD7Z #sponsorship May 22, 2013 12:33 PM ·
EmekaEnyadike RT @JimAndrews_IEG: @IEG and @synergytim weigh in:David Beckham hangs up boots but not his marketability http://t.co/jPq7qCRoNA #sponsorship May 22, 2013 4:44 AM ·
IEG Sponsorship Report
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