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IEG SR Features

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

Sponsor Profile

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

In Depth

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Findings from the 16th Annual Sponsorship Decision-Makers Survey

In Depth

Survey: Industry Compensation Figures Took A Hit In 2016

Survey: Industry Compensation Figures Took A Hit In 2016

Results of IEG SR’s 21st Annual Salary Survey

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

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