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IEG SR Features

Category Update

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

In Depth

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Salary Survey: Industry Raises Hit Highest Mark In Seven Years

Results of IEG SR’s 20th Annual Salary Survey

In Depth

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Findings from the 15th Annual Sponsorship Decision-makers Survey

Emerging Category

Digital Health Startups Invest In Sponsorship

Digital Health Startups Invest In Sponsorship

Digital innovation drives new sponsorship activity on behalf of Oscar health insurance and other health technology companies

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Category Update

529 College Savings Plans Invest In Sponsorship

529 College Savings Plans Invest In Sponsorship

Tax-advantaged savings programs double down on sponsorship as assets reach record highs

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

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