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IEG SR Features

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How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

Category Update

Colleges And Universities Enroll In New Sponsorships

Colleges And Universities Enroll In New Sponsorships

Schools expand sponsorship portfolios to gain a point of differentiation, with small and mid-tier schools leading the charge

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Emerging Category

Bike Share Companies Gear Up New Sponsorships

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship

Emerging Category

Dry Shampoo Brands Clean Up With Sponsorship

Dry Shampoo Brands Clean Up With Sponsorship

Church & Dwight partners with Firefly music festival on behalf of Batiste dry shampoo

Sponsor Profile

Colorado Lottery Scratches Off New Sponsorship Strategy

Colorado Lottery Scratches Off New Sponsorship Strategy

Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process

Sponsor Profile

Maui Jim Sets Its Sights On Sponsorship

Maui Jim Sets Its Sights On Sponsorship

Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals

Sponsor Profile

Ride Austin Expands Sponsorship Portfolio

Ride Austin Expands Sponsorship Portfolio

Ride share service partners with ACL music festival, Austin Food + Wine Festival, Rodeo Austin and other local properties

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

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