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IEG SR Features

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Sponsor Profile

Inside Budweiser’s Global Music Strategy

Inside Budweiser’s Global Music Strategy

Beverage giant expands music platform with new events, digital content and advertising campaigns

Emerging Category

Airbnb Uses Sponsorship To Support Growth Ambitions

Airbnb Uses Sponsorship To Support Growth Ambitions

Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities

Emerging Category

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Sponsor Profile

Virginia Lottery Expands Sponsorship Portfolio

Virginia Lottery Expands Sponsorship Portfolio

Lottery sponsors more than 100 fairs and festivals to reach new audiences and expand customer base

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Sponsor Profile

Inside Amway’s Evolving Sponsorship Strategy

Inside Amway’s Evolving Sponsorship Strategy

Multi-level marketing company replaces regional deals with national college sports platform

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

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