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IEG SR Features

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Sponsor Profile

Inside Rust-Oleum’s Sponsorship Strategy

Inside Rust-Oleum’s Sponsorship Strategy

Maker of DIY and industrial products increases use of sponsorship to build brand equity and demonstrate products in action

Category Update

Sponsorship Primer: Paint Companies Seal New Deals

Sponsorship Primer: Paint Companies Seal New Deals

With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences

Sponsor Profile

How Allegiant Air Is Using NASCAR To Support Vacation Business

How Allegiant Air Is Using NASCAR To Support Vacation Business

Low-cost carrier to leverage NASCAR Fuel for Business Council to access inventory for travel packages

Category Update

Inside The Evolving Hospital Category

Inside The Evolving Hospital Category

Hospitals increase use of sponsorship as consumerization in the healthcare industry heats up

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

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