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IEG SR Features

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

In Depth

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

IEG’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

Inside Honda’s Sponsorship Strategy

Inside Honda’s Sponsorship Strategy

Automaker doubles down on sponsorships that provide digital engagement and social reach, with music and motorsports playing a starring role

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Sponsor Profile

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Airport uses sponsorship as part of integrated marketing strategy, with airlines playing a key role

Emerging Category

Airports Ramp Up Sponsorship Activity

Airports Ramp Up Sponsorship Activity

Airports double down on sponsorship as air travel heats up

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

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