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IEG SR Features

Category Update

The Charmed Life: Jewelry Companies Set New Sponsorships

The Charmed Life: Jewelry Companies Set New Sponsorships

Pandora and Alex and Ani double down on sponsorship to promote licensed product and access new sales channels

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Category Update

Ride Share Companies Push The Sponsorship Accelerator

Ride Share Companies Push The Sponsorship Accelerator

Ride share companies double down on sports and entertainment to support “hyper-local” marketing strategies

Sponsor Profile

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

Marketing exec discusses Farmers’ increased interest in sports, fan-first activation strategy and other topics

Sponsor Profile

MiO Uses Music To Enhance Marketing Campaign

MiO Uses Music To Enhance Marketing Campaign

Water enhancer sponsors Voodoo Experience and other music festivals to engage millennials and stimulate sales

Category Update

Cruise Lines Set Sail For New Sponsorship Waters

Cruise Lines Set Sail For New Sponsorship Waters

Carnival, Princess and Norwegian sign new deals to promote new ships and draw new customers

Sponsor Profile

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Ryan Luckey, AVP of corporate sponsorships, discusses how AT&T enhances the fan experience with mobile-first activations

Emerging Category

Storefront Sets Up Shop At Treasure Island Music Festival

Storefront Sets Up Shop At Treasure Island Music Festival

Retail matchmaker sponsors Bay Area festivals with deals in Chicago and New York City in the works

Who Does What

Who Does What: Wireless Service Companies

Who Does What: Wireless Service Companies

Major deals, spending and strategies at the four major companies in the wireless service category

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