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IEG SR Features

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Sponsor Profile

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Airport uses sponsorship as part of integrated marketing strategy, with airlines playing a key role

Emerging Category

Airports Ramp Up Sponsorship Activity

Airports Ramp Up Sponsorship Activity

Airports double down on sponsorship as air travel heats up

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Sponsor Profile

Checking In On Marriott’s Buzz Marketing Strategy

Checking In On Marriott’s Buzz Marketing Strategy

Jennifer Utz, vice president of buzz marketing and partnerships, discusses Marriott’s sponsorship strategy at IEG 2016

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

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