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IEG SR Features

Sponsor Profile

Alcatel Onetouch Calls Up New Sponsorships

Alcatel Onetouch Calls Up New Sponsorships

Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role

Category Update

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

Sponsorship spending, deals and other activity in the B2B technology category

Category Update

Schools Move To The Head Of The Class With Major League Soccer

Schools Move To The Head Of The Class With Major League Soccer

Universities partner with pro soccer league to offer students hands-on training in soccer operations

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

In Depth

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Who Does What

Who Does What: Life Insurance

Who Does What: Life Insurance

Sponsorship activity among the top ten companies in the life insurance category

Sponsor Profile

John Hancock Takes Running On The Road

John Hancock Takes Running On The Road

John Hancock leverages Boston Marathon with proprietary running events; helps Manulife Financial activate new sponsorship of Angkor Wat Marathon

Sponsor Profile

Daily Deal: Inside Groupon’s Sponsorship Strategy

Daily Deal: Inside Groupon’s Sponsorship Strategy

E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

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