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IEG SR Features

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Who Does What

Who Does What: Life Insurance

Who Does What: Life Insurance

Sponsorship activity among the top ten companies in the life insurance category

Sponsor Profile

John Hancock Takes Running On The Road

John Hancock Takes Running On The Road

John Hancock leverages Boston Marathon with proprietary running events; helps Manulife Financial activate new sponsorship of Angkor Wat Marathon

Sponsor Profile

Daily Deal: Inside Groupon’s Sponsorship Strategy

Daily Deal: Inside Groupon’s Sponsorship Strategy

E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Category Update

Sponsorship In The Coffee Category Perks Up

Sponsorship In The Coffee Category Perks Up

Ground coffee marketers sign new deals to offset competition from single-serve offerings

Sponsor Profile

Inside Comcast’s Sponsorship Strategy

Inside Comcast’s Sponsorship Strategy

Cable TV giant expands presence on the sports and entertainment scene to enhance the at-home TV viewing experience

Emerging Category

Swipe Right: Tinder Partners With Urban Mudder

Swipe Right: Tinder Partners With Urban Mudder

Smart phone dating app partners with inaugural New York City obstacle course event to connect participants in the social sphere

Category Update

Sponsorship Hot Buttons: Insurance

Sponsorship Hot Buttons: Insurance

Insurance companies double down on sponsorship to support brand positioning, engage agents and acquire leads for follow-up marketing

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