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IEG SR Features

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Beef Jerky Goes Upscale, And New Sponsorships Follow

Beef Jerky Goes Upscale, And New Sponsorships Follow

Jerky makers increase use of sponsorship to reach new audiences and promote new products

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Sponsor Profile

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

One-On-One: Deb Curtis, VP Of Global Experiential Marketing, American Express

Credit card maven discusses new activation program at Coachella music festival, the role of content marketing and other topics

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Sponsor Profile

Inside Rust-Oleum’s Sponsorship Strategy

Inside Rust-Oleum’s Sponsorship Strategy

Maker of DIY and industrial products increases use of sponsorship to build brand equity and demonstrate products in action

Category Update

Sponsorship Primer: Paint Companies Seal New Deals

Sponsorship Primer: Paint Companies Seal New Deals

With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences

Sponsor Profile

How Allegiant Air Is Using NASCAR To Support Vacation Business

How Allegiant Air Is Using NASCAR To Support Vacation Business

Low-cost carrier to leverage NASCAR Fuel for Business Council to access inventory for travel packages

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