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IEG SR Features

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Sponsor Profile

Checking In On Marriott’s Buzz Marketing Strategy

Checking In On Marriott’s Buzz Marketing Strategy

Jennifer Utz, vice president of buzz marketing and partnerships, discusses Marriott’s sponsorship strategy at IEG 2016

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

Sponsor Profile

Inside Esurance’s Evolving Sponsorship Strategy

Inside Esurance’s Evolving Sponsorship Strategy

Insurer focuses on three national platforms–MLB, SXSW and the NFL San Francisco 49ers–with a fourth on the way

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Beef Jerky Goes Upscale, And New Sponsorships Follow

Beef Jerky Goes Upscale, And New Sponsorships Follow

Jerky makers increase use of sponsorship to reach new audiences and promote new products

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

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