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IEG SR Features

One-on-one

Inside Visa’s Evolving Sponsorship Strategy

Inside Visa’s Evolving Sponsorship Strategy

Payment giant doubles down on client-specific deals and partnerships that promote specific products and services

Sponsor Profile

CDW Uses PGA Tour To Promote Charitable Giving

CDW Uses PGA Tour To Promote Charitable Giving

Technology provider to leverage charitable initiatives at three PGA Tour events this year, up from one in 2014

Seeking Deals

Stanley Black & Decker To Expand Global Sponsorship Portfolio

Stanley Black & Decker To Expand Global Sponsorship Portfolio

Tool giant scouts deals in Germany, India, Russia, South America and other markets where it lacks a sponsorship presence

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

In Depth

Salary Survey: Follow The Money And The Money Will Follow

Salary Survey: Follow The Money And The Money Will Follow

IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Sponsor Profile

How Luden’s Is Using Music As A Brand Refresh  

How Luden’s Is Using Music As A Brand Refresh  

Throat lozenge sponsors Fun Fun Fun, Boston Calling and other fests to reach a new generation of consumers

One-on-one

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Marketing exec discusses JetBlue’s local-first sponsorship strategy, new partnership with the NHL New York Islanders and other topics

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