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IEG SR Features

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Sponsor Profile

How Luden’s Is Using Music As A Brand Refresh  

How Luden’s Is Using Music As A Brand Refresh  

Throat lozenge sponsors Fun Fun Fun, Boston Calling and other fests to reach a new generation of consumers

One-on-one

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Marketing exec discusses JetBlue’s local-first sponsorship strategy, new partnership with the NHL New York Islanders and other topics

Emerging Category

Fantasy Sports Operators Double Down On Sponsorship

Fantasy Sports Operators Double Down On Sponsorship

FanDuel, DraftKings and others sign new deals in the wake of relaxed league restrictions on the fantasy sports category

Category Update

The Charmed Life: Jewelry Companies Set New Sponsorships

The Charmed Life: Jewelry Companies Set New Sponsorships

Pandora and Alex and Ani double down on sponsorship to promote licensed product and access new sales channels

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Category Update

Ride Share Companies Push The Sponsorship Accelerator

Ride Share Companies Push The Sponsorship Accelerator

Ride share companies double down on sports and entertainment to support “hyper-local” marketing strategies

Sponsor Profile

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

Marketing exec discusses Farmers’ increased interest in sports, fan-first activation strategy and other topics

Sponsor Profile

MiO Uses Music To Enhance Marketing Campaign

MiO Uses Music To Enhance Marketing Campaign

Water enhancer sponsors Voodoo Experience and other music festivals to engage millennials and stimulate sales

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