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IEG SR Features

Category Update

Category Overview: Soft Drinks

Category Overview: Soft Drinks

Sponsorship spending, objectives and top deals in the soft drink category

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Sponsor Profile

Ploom Uses Sponsorship To Promote Pax Vaporizer

Ploom Uses Sponsorship To Promote Pax Vaporizer

Vaporizer sponsors Oddball comedy festival, Culture Collide music fests and other events to engage smokers

Sponsor Profile

Texas On Tour Keeps On Rolling  

Texas On Tour Keeps On Rolling  

Texas Tourism spices up six-year-old mobile marketing program with interactive gaming exhibits and live music stage

Category Update

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Visit Pensacola, Visit Orlando and others sign new deals ranging from international sports events to local fairs and festivals

Sponsor Profile

Mamma Chia Uses Sponsorship To Build Brand Love

Mamma Chia Uses Sponsorship To Build Brand Love

Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers

Emerging Category

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Ch-ch-ch-chia! Chia Marketers Sprout New Sponsorships

Chia-based cereal, drink and supplement makers sign new deals as category posts 95 percent increase in year-over-year sales

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Sponsor Profile

Inside Budweiser’s Global Music Strategy

Inside Budweiser’s Global Music Strategy

Beverage giant expands music platform with new events, digital content and advertising campaigns

Emerging Category

Airbnb Uses Sponsorship To Support Growth Ambitions

Airbnb Uses Sponsorship To Support Growth Ambitions

Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities

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