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IEG SR Features

Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

In Depth

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Findings from the 16th Annual Sponsorship Decision-Makers Survey

In Depth

Survey: Industry Compensation Figures Took A Hit In 2016

Survey: Industry Compensation Figures Took A Hit In 2016

Results of IEG SR’s 21st Annual Salary Survey

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Sponsor Profile

One-on-One: Tom Swift, Global Vice President, Grey Goose

One-on-One: Tom Swift, Global Vice President, Grey Goose

Super-premium vodka extends PGA Tour partnership, plans to add Boulangerie Bleue into 19th Hole Lounge thematic

Emerging Category

Huggies Cleans Up With The National Football League

Huggies Cleans Up With The National Football League

Diaper brand partners with the Detroit Lions, Miami Dolphins and San Francisco 49ers to draw attention to diaper need

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