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IEG SR Features

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Sponsor Profile

How Avaya Is Using Sponsorship To Up Its Cool

How Avaya Is Using Sponsorship To Up Its Cool

Business communications company increases use of sponsorship to update image and humanize its brand, with additional deals on the horizon

Emerging Category

Love At First Sight: PBR Clinches Partnership With Harlequin

Love At First Sight: PBR Clinches Partnership With Harlequin

Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders

Sponsor Profile

How ANZ Banks On Sponsorship To Build Recognition And Drive Preference

How ANZ Banks On Sponsorship To Build Recognition And Drive Preference

Louise Eyres, ANZ Group GM marketing, talks about the bank’s holistic approach to sponsorship, Australian Open activation and other topics

One-on-one

Inside Visa’s Evolving Sponsorship Strategy

Inside Visa’s Evolving Sponsorship Strategy

Payment giant doubles down on client-specific deals and partnerships that promote specific products and services

Sponsor Profile

CDW Uses PGA Tour To Promote Charitable Giving

CDW Uses PGA Tour To Promote Charitable Giving

Technology provider to leverage charitable initiatives at three PGA Tour events this year, up from one in 2014

Seeking Deals

Stanley Black & Decker To Expand Global Sponsorship Portfolio

Stanley Black & Decker To Expand Global Sponsorship Portfolio

Tool giant scouts deals in Germany, India, Russia, South America and other markets where it lacks a sponsorship presence

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

In Depth

Salary Survey: Follow The Money And The Money Will Follow

Salary Survey: Follow The Money And The Money Will Follow

IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

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