Anheuser-Busch is the king of the beers in terms of sponsorship spending.
To no surprise, Anheuser-Busch InBev is the undisputed leader when it comes to sponsorship spending in the beer category.
The company leads the pack both in terms of overall spending ($360M-plus) and number of deals (more than 50 percent of properties with a sponsor in the beer category report a partnership with an A-B InBev brand).
Below, spending and key deals in the category.
2015 estimated sponsorship spend: $360M-$365M
- National Football League
- ATP World Tour
- Football Association (FA)
- Football Association Challenge Cup
- Major League Baseball
- United States Soccer Federation
- Stewart-Haas Racing
- National Basketball Assn.
- MetLife Stadium
- Madison Square Garden
- Federación Mexicana de Fútbol Assn.
2015 estimated sponsorship spend: $125M-$130M
- National Hockey League
- Penske Racing
- AT&T Stadium, Arlington, Texas
2015 estimated sponsorship spend: $20M-$25M
- UEFA Champions League
- Formula 1
- European Professional Club Rugby
- Major League Soccer
Where Beer Companies Spend Money
Most Active Beer Companies (Number Of Deals)