To no surprise, Anheuser-Busch InBev is the undisputed leader when it comes to sponsorship spending in the beer category.

The company leads the pack both in terms of overall spending ($360M-plus) and number of deals (more than 50 percent of properties with a sponsor in the beer category report a partnership with an A-B InBev brand).

Below, spending and key deals in the category.

Anheuser-Busch InBev
2015 estimated sponsorship spend: $360M-$365M

Key deals:

  • National Football League
  • AEG
  • ATP World Tour
  • Football Association (FA)
  • Football Association Challenge Cup
  • Major League Baseball
  • United States Soccer Federation
  • Stewart-Haas Racing
  • National Basketball Assn.
  • MetLife Stadium
  • Madison Square Garden
  • Federación Mexicana de Fútbol Assn.

MillerCoors
2015 estimated sponsorship spend: $125M-$130M

Key deals:

  • National Hockey League
  • Penske Racing
  • AT&T Stadium, Arlington, Texas

Heineken
2015 estimated sponsorship spend: $20M-$25M

Key deals:

  • UEFA Champions League
  • Formula 1
  • European Professional Club Rugby
  • Major League Soccer

Where Beer Companies Spend Money
Where Beer Companies Spend Money

Most Active Beer Companies (Number Of Deals)
Most Active Beer Companies (Number Of Deals)