Minimalism might be an apt description for sponsorship spending on the arts.

Corporate spending on art museums, performing arts venues and other properties is expected to grow just 3.3 percent in 2017—lagging the projected 4.1 percent increase in overall sponsorship spending as well as sports (4.3 percent), entertainment (3.9 percent) and causes (3.6 percent).

North American sponsorship spending is expected to total $994 million, up from $962 million in 2016.

As in years past, spending on the arts is hampered by one primary reason: an unwillingness among many organizations to move beyond charitable donations in favor of customized partnerships that move the marketing needle.

Banks are by far the most active category sponsoring the arts with professional services in a close second. Banks are 10.2 times more likely to sponsor the arts than the average of all sponsors, while professional services firms are 9.2 times more likely to sponsor the property segment.

SPONSORSHIP SPENDING ON THE ARTS
SPONSORSHIP SPENDING ON THE ARTS
*Projection

MOST ACTIVE CATEGORIES SPONSORING THE ARTS
MOST ACTIVE CATEGORIES SPONSORING THE ARTS
Banks are 10.2 times more likely to sponsor the arts than the average of all sponsors.

MOST ACTIVE COMPANIES SPONSORING THE ARTS
MOST ACTIVE COMPANIES SPONSORING THE ARTS
Thirty-seven percent of properties with a sponsor in the bank category report a partnership with Bank of America.

MOST ACTIVE CATEGORIES—PERFORMING ARTS
MOST ACTIVE CATEGORIES—PERFORMING ARTS
Banks are 10.3 times more likely to sponsor the performing arts than the average of all sponsors.

MOST ACTIVE COMPANIES—PERFORMING ARTS
MOST ACTIVE COMPANIES—PERFORMING ARTS
Thirty-one percent of properties with a sponsor in the bank category report a partnership with Bank of America.

MOST ACTIVE CATEGORIES—ART MUSEUMS
MOST ACTIVE CATEGORIES—ART MUSEUMS
Banks are eight times more likely to sponsor art museums than the average of all sponsors.

MOST ACTIVE COMPANIES—ART MUSEUMS
MOST ACTIVE COMPANIES—ART MUSEUMS
Sixty-seven percent of properties with a sponsor in the bank category report a partnership with Bank of America.

MOST ACTIVE CATEGORIES—ORCHESTRAS & SYMPHONIES
MOST ACTIVE CATEGORIES—ORCHESTRAS & SYMPHONIES
Banks are 9.5 times more likely to sponsor orchestras and symphonies than the average of all sponsors.

MOST ACTIVE COMPANIES—ORCHESTRAS & SYMPHONIES
MOST ACTIVE COMPANIES—ORCHESTRAS & SYMPHONIES
Thirty-five percent of properties with a sponsor in the bank category report a partnership with Bank of America.