With a total sponsorship spend of more than $425 million, Anheuser-Busch, MillerCoors and Heineken are dominate players across the U.S. sports and entertainment landscape.

Below, sponsorship spending, top deals and portfolio breakdowns at the three companies.

Anheuser-Busch InBev
Estimated 2014 U.S. Sponsorship Spend: $300M-$305M
2013: $255M-$260M

Top U.S. Deals By Spend

  • National Football League
  • National Basketball Association
  • Stewart-Haas Racing
  • AEG
  • Major League Baseball

Anheuser-Busch Portfolio Breakdown by Activity/Spend
Anheuser-Busch Portfolio Breakdown by Activity/Spend 

MillerCoors
Estimated 2014 U.S. Sponsorship Spend: $115M-$120M
2013: $115M-$120M

Top U.S. Deals By Spend

  • National Hockey League
  • Penske Racing
  • AT&T Stadium
  • Miller Park
  • NASCAR

MillerCoors Portfolio Breakdown by Activity/Spend
MillerCoors Portfolio Breakdown by Activity/Spend 

Heineken
Estimated 2014 U.S. Sponsorship Spend: $10M-$15M
2013: $10M-$15M

Top U.S. Deals By Spend

  • US Open
  • Ultra Music Festival
  • Outside Lands Music & Arts Festival
  • Coachella Valley Music & Arts Festival

Heineken Portfolio Breakdown by Activity/Spend
Heineken Portfolio Breakdown by Activity/Spend