With the exception of Sprint Corp., the major U.S. wireless services companies continue to dial up sponsorship activity.

AT&T Inc., Verizon Communications, Inc. and T-Mobile each increased their sponsorship spend by $5 million to $10 million from 2013 to 2014, while Sprint held the line on new spending, according to IEG research.

Below, a breakdown of sponsorship spending, top deals and portfolio activity of the four largest U.S. wireless services carriers.

AT&T Inc.
Estimated 2014 U.S. Sponsorship Spend: $185M-$190M
2013 U.S. Spend: $175M-$180M

Top Properties In Terms of Spending:

  • NCAA
  • College Football Playoff Series
  • AT&T Stadium, Dallas
  • AT&T Pebble Beach National Pro-Am
  • New York Yankees

Sponsorship Portfolio By Spend/Activity
AT&T, Inc.


 

Verizon Communications, Inc.
Estimated 2014 U.S. Sponsorship Spend: $120M-$125M
2013 U.S. Spend: $110M-$115M

Top Properties In Terms of Spending:

  • National Football League
  • MetLife Stadium
  • Penske Racing
  • Verizon IndyCar Series
  • New England Patriots

Sponsorship Portfolio By Spend/Activity
Verizon Communications, Inc.


 

Sprint Corp.
Estimated 2014 U.S. Sponsorship Spend: $75M-$80M
2013 U.S. Spend: $75M-$80M

Top Properties In Terms of Spending:

  • NASCAR Sprint Cup Series
  • National Basketball Assn.
  • Sprint Center, Kansas City
  • Arrowhead Stadium, Kansas City
  • US Ski & Snowboard Assn.

Sponsorship Portfolio By Spend/Activity
Sprint Nextel Corp.


 

T-Mobile
Estimated 2014 U.S. Sponsorship Spend: $40M-$45M
2013 U.S. Spend: $35M-$40M

Top Properties In Terms of Spending:

  • Major League Baseball
  • SFX Entertainment

Sponsorship Portfolio By Spend/Activity
T-Mobile