Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research.

Illustrating soccer’s growing popularity in the region, the increase is more than double the projected 4.8 percent increase in overall 2015 sponsorship spending ($4.3 billion) in Central and South America. 

Sports apparel is the most active category sponsoring Latin American soccer. Companies in the category are 7.2 times more likely to sponsor LATAM soccer than the average of all sponsors.

Non-alcoholic beverages (6.2), telecom service providers (3.7), banks (3.6) and beer (3.2) round out the top five most active categories.

The Coca-Cola Co. is the most active sponsor with 33 percent of properties with a sponsor in the non-alcoholic beverage category reporting a partnership with the company. Anheuser-Busch is the second most active sponsor (26 percent) followed by PepsiCo in third (18 percent).

Most Active Categories Sponsoring LATAM Soccer
Most Active Categories Sponsoring LATAM Soccer

Sports apparel and equipment companies are 7.2 times more likely to sponsor LATAM soccer than the average of all sponsors.

Most Active Sponsors of LATAM Soccer
Most Active Sponsors of LATAM Soccer

Thirty-three percent of properties with a sponsor in the non-alcoholic beverage category report a partnership with a Coca-Cola Co. brand.