While sponsors often gripe about escalating rights fees, sponsorship also can be expensive for the other side of the negotiating table.

Nearly 40 percent of rightsholders spend 20 percent to 79 percent of sponsorship revenue on sponsor fulfillment, with 5 percent spending more than 80 percent, according to the 2015 IEG Property Sponsorship Survey.

Forty-eight percent of properties spend less than 19 percent of sponsorship revenue on fulfillment, according to the survey.

Rightsholders spend the most money on on-site signage/collateral followed by sponsorship staff, tickets, hospitality and digital content.

What Percentage Of Your Sponsorship Revenue Is Spent On Sponsor Fulfillment?
What Percentage Of Your Sponsorship Revenue Is Spent On Sponsor Fulfillment?

In Which Areas Of Sponsorship Fulfillment Do You Spend The Most Money?
In Which Areas Of Sponsorship Fulfillment Do You Spend The Most Money?