Which categories are most likely to purchase category exclusivity? What categories are likely to pass on exclusive deals?

Non-alcoholic beverages are the most likely category to purchase exclusivity with 55 percent of properties with a sponsor in the category reporting an exclusive deal, according to the 2015 IEG Property Sponsorship Survey.

Restaurants are the least likely category to seek exclusivity with just 13 percent of properties reporting an exclusive deal in the category.

Categories Most Likely To Purchase Exclusivity

Categories Most Likely To Purchase Exclusivity
Percent of properties with an exclusive sponsor in each category.
Source: 2015 IEG Property Sponsorship Survey