What categories are most likely to pay cash for sponsorship? What categories are most likely to pay in-kind?

Financial services, healthcare and auto manufacturers are the most likely categories to pay with cash, while media, hotel and airlines are most likely to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey.

Below, payment habits of the sponsorship industry’s most active categories.

How Do Sponsors In Each Category Pay: Cash, In-Kind Or Combination?
How Do Sponsors In Each Category Pay: Cash, In-Kind Or Combination?

Source: 2015 IEG Property Sponsorship Survey