Looking to position the Prudential Center as a networking hub for C-level executives, the New Jersey Devils have launched the NJ100 program. 

The NHL team created the program to facilitate business-building opportunities among sponsors, suite owners and season-ticket holders.

“We have created a networking who’s who among New Jersey businesses,” said Kelly Patterson, vice president of marketing partnerships with the New Jersey Devils. Twenty-one Fortune 500 companies are based in New Jersey, she said.

The goal of the program is to offer events that will be of interest to senior executives, many of whom receive entertainment options on a daily basis.

“These guys are wowed up and down. We want to create a world class experience.”

The Devils kicked off the program in late 2014 with an event for roughly 100 guests held before an Eagles concert at the Prudential Center. The event included a question-and-answer session with music mogul Irving Azoff. Scott O’Neil, New Jersey Devils CEO, secured Azoff and moderated the discussion.

“There was great interaction. The heads of Prudential, PSEG and other companies enjoyed the entertainment and networking opportunities to grow their business connections.”

The Devils host NJ100 meetings once a quarter. The team hosted the second meeting on March 7 during an event that celebrated the 20th anniversary of the Devils’ 1995 Stanley Cup Championship and the third meeting on April 14 at a Steve Wonder concert.

“The interaction can be with local or national companies. The sky is the limit when you get representatives from Fortune 500 companies in the same room.”