Domestic manufacturing plays a major role in New Balance’s DNA, and the company is taking its Made in the USA message directly to consumers.

The New Balance MiUSA Craftsmanship Tour will visit large-scale music, art and food festivals this summer with the goal of educating consumers about the importance of domestic manufacturing and New Balance’s heritage as the only athletic shoe company still producing in the U.S.

The tour will visit the Brooklyn Half Marathon, Safeway National Capital Barbeque Battle, Boston Calling music festival, Bonnaroo Music and Arts Festival and other events across the country, said Kevin Tripp, New Balance enduring purpose marketing.

The MiUSA Craftsman Tour will feature a number of interactive elements including on-site poster printing, make-your-own key chains using material found in New Balance shoes; a display of heritage Made in the USA lifestyle footwear and screens that allow consumers to participate in NB Maker, the company’s custom web site.