In addition to MiO, the Voodoo Music + Arts Experience has secured new partnerships with Jack Daniel’s, Smirnoff vodka and Robb Vices.

Jack Daniel’s and Smirnoff gain pouring rights at the festival, while Robb Vices will sponsor liquor tastings, cigar rolling and other backstage experiences. Robb Vices is “dedicated to the most captivating and indulgent foods, nightlife and adventures,” according to the newsletter’s Facebook page.

Robb Vices is activating Voodoo with a sweeps dangling two VIP passes, lodging at Camp Voodoo, backstage access and other perks.

The Robb Report spin-off is promoting the festival on its Web site, Twitter feed and Facebook page in exchange for the sponsorship.

Anheuser-Busch this year has extended its partnership with Voodoo with a new multiyear contract. The company will activate the festival with an on-site craft beer bar; participating breweries include Founders Brewing Co., Sweetwater Brewing Co. and Lazy Magnolia Brewing Co.

For the second year, Zippo Manufacturing Co. will activate its sponsorship by selling exclusive festival-themed lighters. It also will distribute lighters to VIP campers.

Other Voodoo sponsors include Red Bull and Citi.