Unlike some other categories, retail banks sponsor just about every type of property ranging from pro sports leagues and teams to local nonprofits. 

Below, IEG SR breaks down the most active companies in the retail banking category and where they spend money. 

Where Banks Spend Money
Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property.

U.S. Properties Reporting Bank Sponsors
U.S. Properties Reporting Bank Sponsors

Twenty-five percent of properties with a sponsor in the retail bank category report Bank of America as a sponsor.

Although Wells Fargo is only the fourth largest sponsorship spender, its number of deals is on par with top spender Bank of America, indicating it is more active in local sponsorship and smaller deals than larger spenders Chase and Citi.

Percent of U.S. Sponsorship Budget Spent On Sports
Percent of U.S. Sponsorship Budget Spent On Sports

Chase, Bank of America, Wells Fargo and Citi are outliers not only in their category, but among all sponsors in allocating less than seven out of ten dollars of their sponsorship spending to sports properties. (Sports commands 70 percent of all North American spending.)

Who Does What: Banks And U.S. Sports Properties
Who Does What: Banks And U.S. Sports Properties

*Non-league-level sponsors with the largest spend (venue naming rights, large and/or multiple team deals, etc.).
**Scotiabank’s NHL rights are exclusive to Canada.