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IEG Sponsorship Report
July 3, 2009
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Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge

Whether intentionally or not, corporate donors to nonprofits often serve as roadblocks in their cause partners’ quests to maximize their relationships and receive full value for the benefits they offer.

That’s the perspective of nonprofit sponsorship personnel who responded to the sixth annual IEG Strategic Philanthropy Study.


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STRATEGY

Farmers Plants Seeds With Targeted Groups Through New Deals

As it prepares to significantly grow its business through a key acquisition–and looking to gain a point of differentiation in the highly competitive property/casualty insurance category–Farmers Group, Inc. is expanding its sponsorship portfolio to reach niche market segments.

The Zurich Financial Services subsidiary signed a multiyear jersey sponsorship with the WNBA Los Angeles Sparks earlier this month.


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CATEGORY UPDATE

Despite Troubles, Newspapers Find Value In Sponsorships

With bells tolling across the land marking the end of print editions for venerable daily newspapers, properties might be expecting that sponsorship support from newspaper publishers could also soon become a relic of the past.

But that is not the case. Although clearly a category struggling to find relevant and profitable ways to deliver its product, national, regional and local newspapers continue to view sponsorship as an important tool to help them hold on to their shrinking share of advertisers’ dollars.


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The next issue of IEG Sponsorship Report will be published July 13, 2009.


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EXPERT OPINION
looks at whether a “fewer, bigger” approach to sponsor involvement can work in today’s economy



ASSERTIONS





New content exclusively for IEG SR subscribers



WHERE THE MONEY IS
- New Spending
- New Sponsors
- Hot Category



FAIR AND FESTIVAL MARKETING
Spending projections, new deals, trends and other content in the fair and festival marketing space.


Previous Topics:
Tennis Roundup
Music Tour Roundup
College Sports Roundup




IEG ONE-ON-ONE
Kirk Hendrix, president and CEO and Dave Wilson, vice president of corporate sponsorship with the 500 Festival in Indianapolis discuss trends, sales strategies and other topics in the fair and festival space.


Previous Interviews:
John Arrix, Arrix Sports
Andrew Klein, AEG Live
Ian Leopold, American Collegiate Intramural Sports




SELLING STRATEGIES
Your go-to source for tips, trends and ideas on packaging and selling sponsorship



FAST GUIDES
Skill-sharpening, quick reference articles on a variety of topics.



EDITOR'S CORNER
- Ask the Editor
- FAQs