IEG Sponsorship Report

June 22, 2009
Volume 28, Number 12
Published biweekly by IEG LLC

Sponsorship.com

July 3, 2009

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Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge Whether intentionally or not, corporate donors to nonprofits often serve as roadblocks in their cause partners’ quests to maximize their relationships and receive full value for the benefits they offer. That’s the perspective of nonprofit sponsorship personnel who responded to the sixth annual IEG Strategic Philanthropy Study. More
STRATEGY
Farmers Plants Seeds With Targeted Groups Through New Deals As it prepares to significantly grow its business through a key acquisition–and looking to gain a point of differentiation in the highly competitive property/casualty insurance category–Farmers Group, Inc. is expanding its sponsorship portfolio to reach niche market segments. The Zurich Financial Services subsidiary signed a multiyear jersey sponsorship with the WNBA Los Angeles Sparks earlier this month. More
CATEGORY UPDATE
Despite Troubles, Newspapers Find Value In Sponsorships With bells tolling across the land marking the end of print editions for venerable daily newspapers, properties might be expecting that sponsorship support from newspaper publishers could also soon become a relic of the past. But that is not the case. Although clearly a category struggling to find relevant and profitable ways to deliver its product, national, regional and local newspapers continue to view sponsorship as an important tool to help them hold on to their shrinking share of advertisers’ dollars. More

The next issue of IEG Sponsorship Report will be published July 13, 2009. ©2009 IEG LLC All Rights Reserved. IEG LLC prides itself for innovation and quality in the content, layout and design of IEG products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG LLC from infringement of its rights. IEG LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.

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