Networking Opportunities

IEG Conference Attendees by the Numbers

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What differentiates IEG from every other industry conference is the people you will meet, the conversations you will have and the partnerships that will grow out of them.

Join 1,200 industry leaders in Chicago and you will come away smarter, more connected and better able to tackle the toughest partnership challenges.

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Who Attends

Every year, more than 1,200 of the brightest, most creative and most influential people across sports, entertainment, media, nonprofit and other types of partnership marketing attend the IEG conference.

If you are responsible for developing stronger, more meaningful and more lucrative partnerships, then IEG 2017 is for you. If your responsibilities include sponsorship, brand partnerships, social/digital integration, fan/audience engagement, content development or media buying, you should attend IEG 2017!

 

Companies already registered for IEG 2017 include:

  • A.G.A. Nation
  • AASA, The School Superintendents Association
  • AAV Worldwide Inc
  • Absolut Labs, Pernod Ricard
  • Accenture
  • Active International
  • adidas AG
  • Adopt A Highway Maintenance Corporation
  • Adopt-A-Classroom
  • Adrienne Arsht Center for the Performing Arts
  • AEG Global Partnerships
  • AEG Worldwide
  • AELTC, Wimbledon
  • AIB
  • Air Force Services Activity
  • Aircraft Owners & Pilots Association (AOPA)
  • Alaska Air Group, Inc.
  • Alford Group
  • Aliv Telecommunications
  • All Def Digital
  • All Things Comedy
  • Alliance for Downtown New York, Inc.
  • Allied Integrated Marketing
  • The Allionce Group
  • ALSAC / St. Jude Children's Research Hospital
  • Alzheimer's Association
  • AMC Boxing Promotions
  • America First Credit Union
  • American Academy of Family Physicians (AAFP)
  • American Academy of Orthopaedic Surgeons (AAOS)
  • American Association of Nurse Anesthetists
  • American Association of University Women (AAUW)
  • American Bar Association
  • American Bible Society
  • American Birkebeiner Ski Foundation
  • American College of Osteopathic Surgeons
  • American Family Mutual Insurance Company
  • American Industrial Hygiene Association (AIHA)
  • American Lung Association
  • American Medical Association (AMA)
  • American Probation & Parole Association
  • American Quarter Horse Association (AQHA)
  • American Student Assistance
  • America's Cup World Series Chicago
  • Amica Mutual Insurance Company
  • Anaheim Ducks Hockey Club, LLC
  • Annual National Shrimp Festival/Coastal Alabama Business Chamber
  • Aon
  • Aquarium of the Pacific
  • Arena Stage
  • Arizona Coyotes
  • Army Ten - Miler
  • Artichoke
  • ArtsQuest
  • Asian-Canadian Special Events Association
  • Association of Equipment Manufacturers (AEM)
  • Association of Governing Boards of Universities & Colleges
  • Association of the United States Army (AUSA)
  • Atea Sverige AB
  • Atlanta Hawks
  • Atomic Design, Inc.
  • Audi of America
  • Austin Theatre Alliance
  • Baird
  • Battleship New Jersey Museum & Memorial
  • BC Dairy Association
  • Bellin Health
  • BET Networks
  • Big City Events
  • Big City Moms
  • Big Sur International Marathon
  • Big Ten Network
  • Blakeway Worldwide Panoramas
  • Blendery
  • Blue Chip Marketing Worldwide
  • Blue Cross and Blue Shield of Louisiana
  • BMi Sport Info
  • BMO Bank of Montreal
  • BMO Harris Bank
  • BMW of North America
  • BOK Center
  • Boosterthon
  • Boston Celtics
  • Boston Children's Hospital Trust
  • Boston Magazine
  • Boston Properties
  • Boston Red Sox
  • Boy Scouts of America
  • Brand Loyalty Special Promotions BV
  • Branded Entertainment Network (BEN)
  • Brazilian Olympic Committee
  • Brewers Association
  • BrightBox
  • Brighton and Hove Albion Football Club
  • British Academy of Film and Television Arts
  • Brookfield Zoo
  • Brooklyn Sports & Entertainment
  • Brown Marketing Strategies
  • Cal Aggie Alumni Association
  • Calgary Stampede
  • California Association of School Business Officials (CASBO)
  • Canadian Heritage Information Network (CHIN)
  • Caravel Marketing, Inc.
  • CareFirst BlueCross BlueShield
  • Carlisle Barracks
  • Carnegie Science Center
  • Cascade Bicycle Club (CBC)
  • Cathedral High School
  • CDW
  • Cedar Fair
  • Central Washington University
  • Chicago Blackhawks
  • Chicago Bulls
  • Chicago Cubs
  • Chicago Event Management
  • Chicago Fire Soccer Club
  • Chicago Park District
  • Chicago Yacht Club
  • Chick-fil-A
  • Children’s Hospital Foundation of Manitoba
  • The Children's Museum of Indianapolis
  • Churchill Downs
  • Circuit of The Americas
  • Cisco
  • Citadins de l'UQAM
  • Citizens Equity First Credit Union [CEFCU]
  • City of Chicago
  • City of Columbus / Recreation & Parks Department
  • City of Dublin
  • City of Hope
  • City of Lewisville
  • City of Los Angeles
  • City of McAllen
  • City of Miami Beach
  • City of San Diego
  • Cleveland Clinic
  • The Cliburn
  • Cloudburst Advisory Group
  • Club Managers Association of America (CMAA)
  • CNIC - Navy Fleet & Family Readiness
  • Community First Credit Union of Florida
  • Concertpass
  • Conner Prairie
  • Constellation Brands, Inc.
  • Cooper Holdings, Inc.
  • The Cooper Institute
  • The Council of Insurance Agents & Brokers
  • Country Fan Fest
  • Country Music Association, Inc. (CMA)
  • Crohn's & Colitis Foundation of America, Inc.
  • CSM Sport & Entertainment
  • CVENT
  • Dallas Stars Hockey Club, Inc.
  • Dana-Farber Cancer Institute
  • Danny Wimmer Presents
  • Dell EMC
  • Deloitte
  • Delta Dental of Washington
  • Dentsu Inc.
  • Denver Center for the Performing Arts
  • Department of Veterans Affairs
  • Digital Marketer
  • DirtFish Motorsports, LLC
  • Discover Newport, RI
  • Doctors Without Borders
  • Don Davis Legacy Foundation
  • Dover International Speedway
  • The Dow Chemical Company
  • Downtown Partnership of Baltimore
  • DreamHack, Inc.
  • Drone Racing League
  • DTE Energy
  • Dumb Friends League
  • Durham Performing Arts Center
  • Eastern States Exposition - The Big E
  • Enjoy Peoria
  • Epic Rides, Inc.
  • ESA Diploma
  • ESL Gaming
  • ESP Properties
  • The Event Lab
  • Events DC
  • Eventus
  • EverBank
  • EverFi
  • Evolve Global
  • Experience Columbus
  • Expo Intel
  • Extraordinary Events
  • Exxon Mobil Corporation
  • EZLinks Golf, LLC
  • Fair Saint Louis Foundation
  • FC Bayern Munich
  • FCBX
  • Feld Entertainment
  • Fenway Sports Management
  • FIBA, the International Basketball Federation
  • The Field Museum
  • Fiesta Bowl
  • FIJI Water Company, LLC
  • Fisher House Foundation
  • FIT Sponsorship Marketing Pty Ltd
  • Fontys Economische Hogeschool Tilburg
  • For Momentum, LLC
  • Forest Preserve District of Will County
  • Fort Bliss
  • Fort Bragg
  • Fort Campbell
  • Fort Detrick
  • Fort Gordon
  • Fort Hamilton MWR
  • Fort Irwin
  • Fort Jackson
  • Fort Knox
  • Fort Leavenworth
  • Fort McCoy
  • Fort Polk
  • Fort Riley
  • Fort Stewart
  • Fort Wainwright MWR
  • FOX Networks Group
  • Fox News Channel
  • Fox Theatre
  • The Franklin Institute Science Museum
  • Fred Hutchinson Cancer Research Center
  • FreemanXP
  • Gaelic Athletic Association (GAA)
  • Gallagher & Associates
  • Garmin International, Inc.
  • GEICO
  • Gemba
  • Geneva Chamber of Commerce
  • Georgia Power
  • GGP
  • Gilco Sports & Entertainment Marketing, LLC
  • Grainger Industrial Supply
  • Grand Rapids Drive - Detroit Pistons
  • Grapevine Convention & Visitors Bureau
  • Greater Chicago Food Depository
  • Greater Columbus Arts Council
  • Greater Des Moines Convention & Visitors Bureau
  • Guideposts
  • Hamilton Tiger Cats Football Club
  • Headquarters, U.S. Marine Corps
  • Heja!
  • Helsinki Marketing Ltd
  • Hilton
  • Hines
  • Home Team Sports
  • Honor Sport Marketing & Consulting Co., Ltd.
  • Hookit
  • House of Sports
  • Houston First Corporation
  • Houston Marathon
  • Houston Methodist
  • HP
  • Hunter Sports Marketing
  • Hurricane Action Sport
  • IBM
  • iHeartMedia
  • iLAEA (iNSPIRED Lifestyle Arts & Entertainment Alliance)
  • Image Wizards, LLC
  • IMG
  • IMI International
  • In Depth with Graham Bensinger
  • Indiana State Fair Commission
  • Indiana University
  • Indianapolis Monumental Marathon
  • Indianapolis Symphony Orchestra
  • Indianapolis Zoological Society, Inc.
  • ING
  • International Bar Association
  • International Gymnastics
  • International Table Tennis Federation (ITTF)
  • Intrawest Resorts
  • InviteManager
  • Invivo Media Group
  • iQ media
  • The J. Paul Getty Trust
  • The J.M. Smucker Company
  • Jack Morton Worldwide Inc.
  • JCC Association
  • Jessey Sports + Purpose
  • JetBlue Airways Corporation
  • Jewish Federation of Palm Beach County
  • John G. Shedd Aquarium
  • Joint Base Lewis-McChord
  • Joliet Park District
  • JPMorgan Chase
  • KaBOOM!
  • Kaiser Permanente
  • Kansas City Royals
  • Kantar Sifo
  • Kiip
  • KNSB
  • Konica Minolta Business Solutions U.S.A., Inc.
  • KORE Software
  • KPN N.V.
  • Kubik
  • L' Équipe Spectra, Inc.
  • L.A. County Fair
  • LA Philharmonic
  • Ladies Professional Golf Association
  • LakePoint Sports
  • Las Vegas Events
  • Las Vegas Review - Journal
  • The Latin GRAMMYs / The Latin Recording Academy
  • Leaders
  • LeadingAge
  • Lehigh Valley Hospital & Health Network
  • Lesa Ukman Partnerships
  • The Leukemia & Lymphoma Society
  • The Levitt Shell
  • The Libman Company
  • Lightning 100
  • Liplimited
  • Little League International
  • Live Nation
  • Live On The Green Music Festival
  • Los Angeles Neighborhood Initiative
  • Louisiana Marathon Running Festival
  • Lumency Inc.
  • M&T Bank
  • Macy's
  • Madison Square Garden
  • The Madison Square Garden Company
  • Major League Baseball International
  • Major League Triathlon
  • MAPFRE Insurance
  • Marcus Thomas LLC
  • Marine Corps Community Services (MCCS)
  • Marine Corps Marathon
  • Markteffect Sportsmarketing Research BV
  • MARS
  • Mars, Incorporated
  • Maryville University
  • MassMutual Financial Group
  • Mateel Community Center
  • Matilda Gullbo Consulting
  • Maui Jim Sunglasses
  • MB Financial, Inc.
  • McLaren Technology Group
  • MeBeGood
  • Mediamark South Africa
  • Meehan Ideas Group
  • Memorial Sloan Kettering Cancer Center
  • Memphis Grizzlies
  • Meningitis Foundation of America
  • Methodist Health Foundation
  • Metro Parks Tacoma
  • Metrolinx
  • MGM Resorts International
  • Miami Heat
  • Michigan Association of Realtors
  • Mid-West Family Broadcasting
  • MillerCoors
  • Milwaukee Downtown
  • MIND Research Institute
  • Minnesota Adult & Teen Challenge
  • Minnesota Communication AB
  • Minnesota Twins Baseball Club
  • Minor League Baseball (MiLB)
  • MKTG
  • Mohegan Sun
  • mollywendell.com
  • MoreCorp Pty Ltd
  • Motivate
  • Movember
  • MP & Silva
  • Multiple Myeloma Research Foundation (MMRF)
  • MWR Navy Region, Mid-Atlantic
  • MWR Navy Station Great Lakes
  • NASCAR Hall of Fame
  • National Apartment Association
  • National Basketball Association (NBA)
  • National Cattlemen's Beef Association
  • National Funeral Director Association
  • National Gallery of Art
  • National Investment Center
  • National Minority Supplier Development Council
  • National MS Society
  • National Museum of African American History & Culture
  • National PTA
  • National Reining Horse Association (NRHA)
  • National Senior Games Association (NSGA)
  • National Sports Forum
  • National Vision, Inc.
  • Naval Air Station Kingsville
  • Naval Base Ventura County
  • Naval Station Mayport
  • Navigate
  • Navy Fleet & Family Readiness
  • Navy MWR Okinawa
  • Navy Region Northwest, Fleet & Family Readiness
  • Navy Region Southwest, MWR
  • NBC 4
  • Neste Oyj, Corporate Center
  • New York Jets Football Club
  • New York Road Runners
  • Newport Harbor Corporation
  • NFL Players Association
  • Nine Yards
  • North Central College
  • NSA Patuxent River
  • NSA South Potomac-NSF Indian Head
  • OC Fair & Event Center
  • Ochsner Health System
  • The Ohio State University
  • Oklahoma City Thunder
  • Old Port of Montréal Corp., Inc./Montréal Science Center
  • Omni Promotional LLC
  • OMNIGON
  • ONSIDE
  • OpenSponsorship
  • Operation Warm, Inc.
  • Oregon Zoo Foundation
  • Osteoporosis Canada
  • Ottawa Tourism
  • Overture Center for the Arts
  • Pack Train AB
  • Partnership for a Healthier America
  • pc/nametag
  • PECO Energy Company
  • Pediatric Academic Societies
  • Peet's Coffee
  • Peggy Gordon Consulting, LLC
  • Pegula Sports and Entertainment
  • Penton
  • Performance Research
  • Petcurean Pet Nutrition
  • PetSmart Charities
  • Philadelphia 76ers
  • Philadelphia 76ers, New Jersey Devils and Prudential Center
  • Philadelphia Eagles Football Club
  • The Piano Guys
  • Pinky Swear Foundation
  • Playworks
  • PNC Financial Services Group
  • Polk County Sports Marketing
  • Port of Vancouver
  • Portland Rose Festival Foundation
  • POV, LLC
  • Power Tower Inc.
  • the PR Venue
  • PREIT Malls
  • Presidio of Monterey MWR
  • Princess Margaret Cancer Centre
  • Principal
  • Professional Convention Management Association (PCMA)
  • Prostate Cancer Foundation
  • Prudential
  • PSA Security Network
  • Pylon 7 on 7 Football llc
  • QuébéComm
  • The Raben Group
  • Rabobank
  • RaceTrac
  • Radio Advertising Bureau
  • Radiological Society of North America
  • Red River Mutual
  • Red Zebra Coaching
  • Redstone Arsenal
  • Reed Smith LLP
  • ReedPOP
  • Reggae Rhythm Awards
  • Relevent Sports
  • Rescue Agency
  • Richmond Region Tourism
  • Riley Children's Foundation
  • Rochester Museum & Science Center
  • Rock Ventures, LLC
  • Rothco
  • Royal Ontario Museum Governors
  • Running USA
  • Rush Communications
  • S&E Sponsorship Group Inc.
  • Saatchi & Saatchi
  • Sacramento Zoo
  • Safe Kids Worldwide
  • SAIL
  • Saint Louis Science Center
  • Salesforce
  • San Diego Bowl Game Association
  • San Diego Convention Center Corporation
  • San Francisco Travel Association
  • San Manuel Indian Bingo & Casino
  • SAP
  • Scania CV AB
  • Scholastic
  • Schwartz Strategy and Valuation
  • Science Museum of Minnesota (SMM)
  • Seattle Sounders FC
  • SeaWorld Parks & Entertainment
  • SEB
  • Shakespeare Theatre Company
  • Shiftgig
  • Shop2care
  • SIFF Film Center
  • Site Solutions Worldwide
  • SMART
  • SME
  • Smithsonian Institution
  • Smithsonian National Zoological Park
  • Soaring Eagle Casino & Resort
  • Sociedade Beneficente Israelita Brasileira Albert Einstein
  • Sony Pictures Entertainment
  • Soul Focus Sports
  • South Florida Symphony
  • Southern California Golf Association
  • Southwestern Exposition and Livestock Show
  • Space Center Houston
  • Spafax
  • Sparks
  • Spartan Race, Inc.
  • Special Olympics
  • Special Olympics Minnesota
  • Spectrum Reach
  • SpinGo
  • Sponsor Brokers
  • Sponsor Concierge
  • Sponsorointi & Tapahtumamarkkinointi ry
  • Sponsorreport
  • SportBusiness Group, Ltd.
  • Sportiveways
  • Sports Facility Advisory
  • Sports Fields, Inc
  • sportsdigita
  • SportsGen Sportmarketing & Events
  • SRi, an MKTG Company
  • Stadium Management Company
  • Standard Bank
  • Statoil ASA
  • STATS, Inc.
  • StayWell
  • Stop Hunger Now
  • Strider Bikes
  • Strider Sports Int'l Inc.
  • Svenska Skidförbundet
  • Swedish Sponsorship & Events Association
  • Tampa's Lowry Park Zoo
  • Tandem Partnerships
  • Tango Brand Alliance AB
  • TE Connectivity
  • Team Reed Enterprises, Inc.
  • TeamWorks Media
  • Tebo and Associates
  • Techonomy
  • Tennessee State Soccer Association
  • Texas Performing Arts at the University of Texas at Austin
  • TH14
  • Thomas Carruthers Entertainment
  • Three Percent Sport & Event Management
  • Tigris Sponsorship & Marketing
  • Times Square Alliance
  • TLA Worldwide plc
  • Tobyhanna Army Depot
  • Toledo Museum of Art
  • Toronto General & Western Hospital Foundation
  • Toyota Motor Sales U.S.A., Inc.
  • Travelers Marketing
  • Triple Double Sportsmarketing B.V.
  • Trixstar Productions
  • True Local Events
  • Turnkey Intelligence
  • Twitch
  • Two Circles
  • Tyson Events Center / Orpheum Theatre
  • U.S. Army Garrison Bavaria
  • U.S. Army Garrison Daegu
  • U.S. Army Garrison Detroit Arsenal
  • U.S. Army Garrison Fort Belvoir
  • U.S. Army Garrison Hawaii
  • U.S. Army Garrison Humphreys
  • U.S. Army Garrison West Point
  • U.S. Army Garrison Wiesbaden
  • U.S. Army Garrison Yongsan
  • U.S. Army IMCOM HQ
  • UC Davis Cal Aggie Alumni Association
  • Umbel
  • UNICEF
  • UniCredit
  • United Fray
  • United Service Organizations, Inc.
  • United States Air Force - JBER
  • United States Polo Association Global Licensing (USPAGL)
  • University of Massachusetts Amherst
  • University of Michigan - Athletic Department
  • University of Washington
  • University of Washington Alumni Association
  • Univision Communications Inc.
  • Upplevelseinstitutet AB
  • USA Climbing
  • USA Track & Field
  • USS Midway Museum
  • Vattenfall AB
  • Virginia529 College Savings Plan
  • VISA Canada
  • VISIT Charlotte
  • Visit Knoxville
  • VISIT Milwaukee
  • Visit Phoenix
  • Visit Seattle
  • Warfighter & Family Readiness
  • Warner Music Nashville
  • Washington Prime Group
  • Welcome America, Inc.
  • Wellington Institute of Technology & Whitireia New Zealand
  • Westfield Insurance
  • Westfield Parks and Recreation
  • Westpac
  • WHOSAY INC.
  • The Wilderness Society
  • Wilson Hartnell PR
  • Wings Over Houston Airshow
  • Winmo
  • Wolf Trap Foundation for the Performing Arts
  • Woltti Group
  • Women of Tomorrow
  • WOMMA
  • Worldwide Youth Sports Network
  • WPT Enterprises, Inc (World Poker Tour)
  • Wyoming Office of Tourism
  • Xcel Energy Inc.
  • YMCA of the USA
  • YouTube
  • Zappos.com, Inc.
  • Zillow
  • Zions Bank
  • Zoom Active Lifestyle Marketing
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Attendee Demographics

Global Network

28 countries were represented last year.

40 Countries Represented Last Year

Company Type

Most Represented Brand Types: Financial Services, Computer/Info Systems, Services, Travel, Beverages, Food

Most Represented Property Types: Sports, Causes, Entertainment, Associations, Arts

Company Type

Title Breakdown

Title Breakdown

Attend with a Colleague?

Attend with a Colleague?

“Amazing platform to network, connect and learn from your peers and from industry leaders.” Kristen Sofge, Food Network & Cooking Channel South Beach Wine & Food Festival

“Great opportunity to network and brainstorm with organizations and get real world implementation ideas..” Brett Greenwell, America First Credit Union

Delegates Attend from around the World

The map below represents the home countries of current and recent delegates to the IEG Annual Conference and illustrates the international scope of the conference and of the sponsorship industry.

Home countries of IEG Conference delegates

Is IEG 2017 Relevant for Professionals outside the U.S.?

If you need to address any of the following challenges, geography doesn’t matter! There is no better place to be than Chicago March 26-29, 2017.

  • How to evaluate return from your company’s or your corporate partners’ sponsorships
  • How to determine fair market value for sponsorship fees
  • How to incorporate social media activation into your partnerships
  • How to negotiate benefits that achieve both short-term goals and long-term strategic objectives
  • Identifying new strategies to make sure your sponsorship revenue meets or exceeds goals

Networking Opportunities at IEG

Small-group Round Table Discussions

Small-group Round Table Discussions

Led by industry experts, these sessions are designed to share information in a more collegial setting vs. formal presentations and workshops.

Special Interest Groups (SIGs)

Special Interest Groups

Join a SIG (for entertainment/ festivals/ events, sports, causes, associations, or cultural institutions) to meet and share ideas with your peers. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.

Event App

Event App

Download the event app giving you the ability to network with all attendees — making it easy to setup meetings during the conference and follow-up afterwards. Plus, instant access to the schedule, session documentation, and much more.

Social Media

Social Media

Follow us on Twitter at @IEG for speaker updates and more. If you would like to ask a question or make a comment about the conference on Twitter, please use #IEG2017. Or join our LinkedIn Group.

Topic- and Industry-specific Networking Luncheons

Topic- and Industry-specific Networking Luncheons

On Monday and Tuesday, you have the chance to meet and share experiences with others in your industry or discuss specific topics and types of sponsorship with knowledgeable peers.

Breakfast Networking

Breakfast Networking

An hour each day (Monday through Wednesday) is set aside exclusively for private discussions with your fellow attendees over breakfast. A perfect time to schedule a meeting to build better relationships.

Opening Reception

Opening Reception

Sunday evening’s conference kick-off is the perfect place to see who’s at the conference and begin conversations over drinks and food before the event revs into high gear Monday morning.

Off-site Reception

Off-site Reception

On Monday night, we will take a short trip to the Modern Wing at the Art Institute of Chicago, where you can mix and mingle with newfound colleagues and friends while enjoying great food and drink.

Cocktail Reception

Cocktail Reception

As we wind down Day Two on Tuesday, socialize with sponsorship’s best and brightest as you relax and recap all that has been shared so far. Discuss new ideas, check out innovations from our exhibitors and solidify your plans for a great night on the town in the Windy City.

Morning Run

Morning Run

On Monday and Tuesday, join us for a two- to five-mile run along Chicago’s incredible lakefront.