Date & Time: March 21, 2010, 11 am to 4 pm
Location: Hilton Chicago [book your room now]
Registration Fee:
$599, $399 for Unbound attendees
[register now]
Includes: Presentation Materials and working lunch
Dan Kowitz, IEG Sponsorship Consulting
Stacey Goldberg, IEG Sponsorship Consulting
Andrea Meyer, Career Education Corporation
Greg Borkowski, Ronald McDonald House Charities, Inc.
Scott Pansky, Allison & Partners
Patrick Pierce, Allstate Insurance
Joanne Simons, Canadian Breast Cancer Foundation
Rod Hamson, Children’s Miracle Network
Angela Sarino, CIBC
Rick Jones, FishBait Marketing
The convergence of consumer activism, corporate social responsibility and strategic philanthropy is creating newer and better opportunities to build financial, social and human capital. Consumer values continue to evolve. Whether around the environment, feeding the hungry or supporting institutions and events in their communities, consumers expect companies to invest time and money in providing greater access to and financial support for initiatives that are important to them. However, for both companies and nonprofit organizations, it can no longer be strictly about making a donation and marketing around it. There needs to be greater purpose to partnerships and authenticity is the key.
Key Session Takeaways
- The data to support why you need to be in the business of building social and financial value for consumers, members or attendees
- Insights directly from brands and properties that are deeply engaged in nonprofit partnerships
- Strategies and best practices that will allow you to build successful purpose-based partnerships
Who Should Attend
- All properties that have elements of their businesses dealing with cause, nonprofit, CSR or strategic philanthropy relationships
- All brands and agencies that have sponsorship portfolios consisting of cause, nonprofit, CSR or strategic philanthropy-oriented deals
Agenda
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11 – 11:30 a.m.
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Trends in Nonprofit Partnerships
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Dan Kowitz + Stacey Goldberg, IEG Sponsorship Consulting
- Why partnerships need greater purpose
- What the research reveals
- How consumer activism, CSR, cause marketing and strategic philanthropy create an unlimited market for good
- Consumer feedback toward CSR and cause marketing
- Corporate employee engagement with nonprofits
- Investors and the role of CSR
- Nonprofit audience engagement with purpose-based partnerships
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11:30 – 12:15 p.m.
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Accelerating Your Cause Marketing Partnerships
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Andrea Meyer, Career Education Corporation + Greg Borkowski, Ronald McDonald House Charities, Inc. + Scott Pansky, Allison & Partners
Career Education Corporation and its almost 90 campuses and 116,000 students, was looking for a national cause-related marketing partner that would be the best fit for a long-term partnership program. The Corporation worked with the cause marketing experts at Allison & Partners to find a non-profit partner and develop a multi-tiered strategy that comprised public relations, employee and student engagement, and company-wide consistency.
Learn how the company selected Ronald McDonald House Charities and is effectively utilizing all corporate assets, from employee involvement to public relations to student engagement, to increase brand awareness and ensure it was authentic (mirroring the brand’s core values and marketing focus), responsible (fully integrated with the cause and focused on creating long-term change) and transparent (engaging all of the brand’s stakeholders throughout. We will demonstrate how tying in the different colleges (American InterContinental University; Brooks Institute; Colorado Technical University; Harrington College of Design; INSEEC Schools; International Academy of Design & Technology; Le Cordon Bleu North America; and Sanford-Brown Institutes and Colleges) and forging strong, relevant national charity with local chapters are creating a campaign that effectively reaches core target audiences and raising the company and schools’ profile in the communities served. |
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12:15 – 1:15 p.m.
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NetWorking and Roundtable Lunch
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1:15 – 2:30 p.m.
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Best Practices for Building Social and Financial Value
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Dan Kowitz + Stacey Goldberg, IEG Sponsorship Consulting
- What assets play a key role in purpose-based partnerships
- How to build authentic campaigns and partnerships
- Importance of fit between corporation and nonprofit
- How to engage employees, attendees, consumers and investors
- Key components of revenue generation for corporations and properties
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2:30 – 2:45 p.m.
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Energy Break
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2:45 – 3:45 p.m.
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Panel Discussion: How to Get the Most from Your Partnerships
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Patrick Pierce, Allstate Insurance
Joanne Simons, Canadian Breast Cancer Foundation
Rod Hamson, Children’s Miracle Network
Angela Sarino, CIBC
Rick Jones, FishBait Marketing |
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3:45 – 4 p.m.
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Questions and Close
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[register now]