While Independence Day celebrations and other types of community events have long honored veterans, policemen and other first responders, we’re seeing a growing number of properties use those efforts to secure new corporate partners.
Traverse City, Mich.’s National Cherry Festival this year will host its inaugural Heroes’ Day to celebrate veterans and other local heroes. The festival, which kicks off July 4, created the program in part to drive traffic on Monday, a day when attendance typically dips. The festival will recognize vets, policemen and others with a hero medallion that provides free access to a concert as well as discounts at concession stands, local merchants and hotels. more