IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Shelley’s Number One Lesson from IEG 2010: You Are Not an Island
For a long time I’ve prided myself on being an independent gal, a true “Single Lady” that even Beyonce would give a head nod to in the club. Not surprisingly, I value this quality in others. I like the ballsy, brashness it takes to pack up your car, drive cross country with no idea what awaits you, or to start your own business on a whim and a prayer. However, as I reach the ripe old age of thirty, I’ve learned that this independence does not serve one well in all situations. In fact, if anything, it can be downright detrimental to tapping in to a greatness that you have to offer that lies on the other side of independent bad-ass-itude.
Filed under: IEG 2010, IEG conference, selling, activation
Insights from J. Johan Jervoe, McDonald’s Corp.
In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.
Filed under: digital media, IEG conference, new media, olympics, sports, activation
Monday Session Recap from the 2009 IEG Sponsorship Conference
On the first full day of the 2009 IEG Sponsorship Conference, the presentations came out in full force as representatives of sponsors and properties exchanged ideas on how to go about meeting their needs today.
Filed under: how to get sponsorship, IEG conference, research, activation
Insights from Rolf Jensen, Dream Society 2.0
Futurist Rolf Jensen’s keynote received a lot of great feedback.
The presentation was definitely visionary stuff. The key takeaway: Companies that add “stories” to their brands are better able to gain a point of differentiation by establishing an emotional connect with consumers.
Filed under: IEG conference