Posts Tagged “IEG Conference”

William Chipps Mar 9

Insights from J. Johan Jervoe, McDonald’s Corp.

In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.  more

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Daniel I. Dorfman Mar 9

Monday Session Recap from the 2009 IEG Sponsorship Conference

On the first full day of the 2009 IEG Sponsorship Conference, the presentations came out in full force as representatives of sponsors and properties exchanged ideas on how to go about meeting their needs today.  more

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William Chipps Mar 9

Insights from Rolf Jensen, Dream Society 2.0

Futurist Rolf Jensen’s keynote received a lot of great feedback. The presentation was definitely visionary stuff. The key takeaway: Companies that add “stories” to their brands are better able to gain a point of differentiation by establishing an emotional connect with consumers.  more

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