Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:


Sponsorship Blog

Posts Tagged “London 2012”
 

Lesa Ukman Jul 25

Sponsorship Success Depends on Activation

Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things. more

international London 2012 olympics activation

 
 
 

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.