IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print
In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site.
Filed under: contracts, digital media, London 2012, new media, olympics, social media, activation
Sponsorship Success Depends on Activation
Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things.
Filed under: international, London 2012, olympics, activation