IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Shelley Fasulko Mar 24
Shelley’s Number One Lesson from IEG 2010: You Are Not an Island
For a long time I’ve prided myself on being an independent gal, a true “Single Lady” that even Beyonce would give a head nod to in the club. Not surprisingly, I value this quality in others. I like the ballsy, brashness it takes to pack up your car, drive cross country with no idea what awaits you, or to start your own business on a whim and a prayer. However, as I reach the ripe old age of thirty, I’ve learned that this independence does not serve one well in all situations. In fact, if anything, it can be downright detrimental to tapping in to a greatness that you have to offer that lies on the other side of independent bad-ass-itude.
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Filed under: IEG 2010, IEG conference, selling, activation