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Posts Tagged “Backlash”
 

Shelley Fasulko Nov 3

Microsoft Tells It Like It Is... But Will Others Like It?

“Really?!” No, “REALLY?!” How many times have I heard this in the past year and a half as it relates to the way my little smart phone is permanently glued to my hand? Let’s see… just about every family function I attend, a few times out with my girlfriends, on a handful of dates, hell, even running the Cleveland Half Marathon. I’m the person the new Microsoft Windows Phone 7 ad pokes fun at. And I love it. If you haven’t seen it, take the minute to check it out. It’s well worth it.  more

digital media entertainment new media backlash

 
 
Jim Andrews Apr 15

FIFA’s Local Merchant Crackdown Offers Golden Opportunity For Sponsors

Today’s Wall Street Journal reports on FIFA’s efforts to control ambush marketing and the sale of unlicensed merchandise in conjunction with the upcoming World Cup in South Africa.  more

backlash international sports ambush marketing

 
 
Jim Andrews Nov 6

Smart Sponsorship; Questionable Activation

Received a press release yesterday from Pheasants Forever, a nonprofit conservation and hunting-oriented organization, announcing that Miller High Life will again be the official beer of the group, extending a longtime relationship. MillerCoors will overlay the sponsorship with an on- and off-premise promotion that raises funds for PF. The Miller High Life Rooster Promotion allows adult consumers to purchase paper roosters for either $1 or $5, with “net funds raised” going to local PF chapters to fund wildlife habitat projects. more

backlash beer beverage cause marketing nonprofit activation