Sponsorship Valuation for Properties
Whether a local entertainment venue or a global sports event, the ability to justify sponsorship rights fees is critical for every property.
An IEG Valuation—a methodology endorsed by hundreds of leading brands, including FedEx, Gatorade, Miller, Procter & Gamble, Toyota and Visa—allows any rightsholder to enter negotiations with full confidence that its asking price reflects fair market value.
Every IEG Valuation Statement transparently documents the details of our assessment. Many clients include their statement in sponsor presentations and communications, adding credibility and validity to offers and minimizing risk by assuring prospects that they are not overpaying.
Only IEG Valuations account for the intangible value of sponsorships, including the actual value of loyal audiences, name awareness, a property’s powerful contact database and more. This is where the true value of sponsorship lies, yet most properties and agencies have no way to calculate it.
In many cases, an IEG Valuation determines that clients have been undervaluing what their sponsorships are worth. Armed with their new knowledge and documentation, they no longer leave money on the table.
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Client Results
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Properties
See how we helped Carnegie Hall negotiate sponsorship fees with confidence during the economic downturn and beyond Read
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Properties
See how we provided USA Rugby with tools to help them demonstrate their value to a sponsor that needed third-party documentation and recommendations to ensure that the partnership was meeting the sponsor’s stated objectives... Read
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Properties
See how we helped Kalitta Motorsports race to an attractive sponsorship deal... Read
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Properties
See how we helped the French Quarter Festival “laissez le bon temps rouler”… Read
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View all client results