IEG’s global research capabilities deliver critical intelligence for sponsorship’s leading decision-makers. Our clients include Fortune 50 companies and the world’s most prestigious rightsholders.
Our vast database includes primary research on sponsorship deals, strategies and budgets for thousands of properties and sponsors. Easily understand comparables, set benchmarks, monitor categories and get a jump on spending trends.
Game Changer: The Growing Role Of Data In Sponsorship
Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more
IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.