IEG’s global research capabilities deliver critical intelligence for sponsorship’s leading decision-makers. Our clients include Fortune 50 companies and the world’s most prestigious rightsholders.
Our vast database includes primary research on sponsorship deals, strategies and budgets for thousands of properties and sponsors. Easily understand comparables, set benchmarks, monitor categories and get a jump on spending trends.
Here is a sample of the intelligence we can provide:
- Who sponsors what and how much they are spending
- Category overviews, including trends, hot buttons and activation strategies
- Competitive activity
- Sponsorship management structure and decision-making process
- Hot properties available or up for renewal
- Emerging categories and insight into what will drive their marketing decisions
Research for Properties
Find out which brands sponsor properties in your market and sector, the rights and benefits they seek and how much they are paying for them. Our unmatched access to the marketplace provides answers when you need them most.
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Research for Sponsors
IEG has unparalleled resources. Beginning with the world’s largest sponsorship deals database and a global network of contacts, our research analysts use every tool at their disposal to provide you with intelligence available nowhere else.
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Game Changer: The Growing Role Of Data In Sponsorship
Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more
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IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.