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Sochi Sponsor Profile

USOC Sponsor — Nike
Official Apparel Supplier

Sochi 2014 USOC Sponsor - Nike

Nike is running no Olympic-themed advertising, digital/social or promotional campaigns in the U.S. market, instead concentrating on its “Play Russian” campaign in the Games’ home market.

Digital/Social Leveraging  

Nike is promoting its Team USA “Sochi Collection” licensed apparel under a “Win Cold” theme at its online store. Nike has designed Team USA's medal stand footwear and apparel for Sochi, as well as Team USA training and village apparel.

Additional Notes

Not associated with its USOC sponsorship, Nike has launched a “Play Russian” ad campaign featuring Russian athletes competing in winter sports. Spots feature ice hockey player Alexander Ovechkin, long jumper Darya Klishina, footballer Alexander Kokorin, snowboarder Denis Leontyev, skateboarder Egor Kaldikov and figure skater Adelina Sotnikova.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Coca-Cola
Dow
GE
McDonald's
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

AT&T
BMW
BP
Budweiser
Chobani
Citi
Kellogg's
Liberty Mutual
Nike
Ralph Lauren
TD Ameritrade
The J.M. Smucker Co.
United Airlines

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