Focus on Cause: IEG Insights into Corporate/Nonprofit Relationships
As attention is focused on cause marketing, sponsorship and other ties between business and worthy not-for-profit organizations during Breast Cancer Awareness Month, IEG shares new developments and trends, as well as offers expert analysis of some recent campaigns.
Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships
Stacey Goldberg, IEG Consulting senior director, client leadership, discusses the new trend of Meaningful Marketing and the fundamental changes it will require of corporate/nonprofit partnerships.
In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space
Filed under: events, marathon, sports, venues, cause marketing
Italian Cultural Partnerships Bear Watching
As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world.
Filed under: backlash, cause marketing, destination/tourism, fashion, government/municipal, international, museums/zoos/aquariums, arts
Getting Meaningful Marketing Right
In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners.
Filed under: nonprofit, strategic philanthropy, trends, cause marketing
Sponsorship Takeaways from the AFP Int’l Conference on Fundraising
I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month.
Filed under: cause marketing, how to get sponsorship, local, nonprofit, selling, venues, arts
Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship
I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month.
Filed under: cause marketing, endorsements, IEG conference, international, motorsports, sports, activation
Komen Controversy's Lessons For Sponsors
Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood.
Filed under: cause marketing, nonprofit, social media, backlash
Procter & Gamble Understands The Value Of Cause Marketing Better Than Anyone
Jerry Welsh introduced the term cause related marketing—a strategy he created while EVP of worldwide marketing at American Express—at the second annual IEG Sponsorship Conference in 1985.
Filed under: IEG conference, trends, cause marketing
Taking Credit: P&G Promotes Cause with Social and Mobile Media
To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.
Filed under: cause marketing, nonprofit, social media, activation
What’s the Worst Cause Deal Ever? That’s an Easy One
I was recently asked to name the most damaging cause marketing deal of the past two decades. That dubious honor goes to Sunbeam's alliance with the American Medical Assn.
Filed under: cause marketing, nonprofit, backlash
Sponsors Activate Nonprofit Partnerships With Social Games
I’ve delivered several presentations recently at sponsor summits and international conferences on using social media to increase the value of nonprofit and cause-related sponsorships.
Filed under: cause marketing, digital media, new media, nonprofit, trends, activation