As attention is focused on cause marketing, sponsorship and other ties between business and worthy not-for-profit organizations during Breast Cancer Awareness Month, IEG shares new developments and trends, as well as offers expert analysis of some recent campaigns.
Stacey Goldberg, IEG Consulting senior director, client leadership, discusses the new trend of Meaningful Marketing and the fundamental changes it will require of corporate/nonprofit partnerships.
Italian Cultural Partnerships Bear Watching
As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more
Getting Meaningful Marketing Right
In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners. more
Komen Controversy's Lessons For Sponsors
Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more
Taking Credit: P&G Promotes Cause with Social and Mobile Media
To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant. more