Sponsorship Consulting

For more than 30 years, IEG has guided brands and properties in optimizing their involvement in sponsorship, whether in sports, arts, entertainment, events, causes or associations.

Our Consulting team partners with our clients to solve their most pressing sponsorship challenges—from developing packaging and sales strategies that dramatically increase revenue for properties, to determining the right sponsorship opportunities and customizing measurement plans for brands.

Whether we are working with brands or properties, the following principles lie at the heart of every IEG Consulting engagement:

Done well, sponsorship is one of the most powerful and effective of all marketing communications
Successful sponsorships stem from audience engagement. Enhancing fan and stakeholder experiences raises the impact for properties and sponsors far beyond awareness and short-term sales promotions, into the realm of emotional connections that drive long-term behavior
Sponsorship is not another form of media, and therefore cannot be evaluated the same way. Sponsors and properties need customized measurement solutions that determine outcomes tied directly to return on investment and objectives

With those principles at the core, our work with clients uncovers opportunities for new connections, new relationships, new business and proven results.

If you are involved in sponsorship, whether as sponsor or property, you can’t afford to make another sponsorship move without us. See how our Consulting team can help you.

Work with IEG > Consulting information for Sponsors > Consulting information for Properties >

Client Results

Properties

Grand Ole Opry

See how we helped the Grand Ole Opry transition from a radio ad buy to an eight-figure sponsorship powerhouse integrating live events, broadcast rights, licensing and promotions… Read