Sponsorship Consulting for Sponsors

If sponsorship was simply a matter of determining your targets’ interests, obtaining a package of benefits and counting the impressions generated, you wouldn’t need IEG Consulting.

Whether it’s accurately measuring the return on your investment, having the optimal activation strategy, determining the fair market value of partnerships, or selecting the best opportunities, getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table.

If you want the right answers to the following questions, you need IEG:

• What return are we getting? Did we get what we paid for?
• What’s working and what’s not? How can we make it work better?
• What should we be paying?
• What should we sponsor and how should we be involved?

IEG has industry-tested, proven solutions to answer each of those questions objectively and in a way that embeds accountability into every partnership. Most importantly, working with IEG ensures you are doing the right thing the right way for the right price—and that you are earning positive return and can prove it.

IEG can align your partnership programs with a unified strategy and implementation process, as well as create a standardized approach for measuring success, customized for your business and your objectives.

For measurement to be meaningful, it must tie investment expenses to your campaign and business objectives—evaluating real outcomes, not mere outputs, and clearly assessing what to do next.

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Client Results

Sponsors JVC See how we helped electronics giant JVC optimize its sponsorship investment to deliver better return… Read

Sponsors ING See how we helped ING align its sponsorship portfolio and activation programs to maximize ROI… Read

Sponsors Verizon Wireless Verizon Wireless came to IEG with a variety of challenges, including the fact that its existing regional sponsorship deals needed to be realigned to reach new target market segments. Read

Sponsors Grupo Modelo – Corona See how we helped Grupo Modelo, the brewer of Corona, tap into the true value of its sponsorship portfolio. Read

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