Sponsorship Consulting for Properties
IEG builds property clients’ sponsorship revenue by making their offers more relevant and valuable to new and current corporate partners.
Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors.
IEG’s tools and guidance have helped many clients generate revenue increases of six and seven figures by:
- Uncovering hidden marketable assets
- Revamping sponsorship levels and packages to reflect market needs
- Aligning fees with actual fair market value
- Revising sales strategies to better understand prospects’ businesses and meet objectives
- Restructuring internally to be more effective and efficient in sales and delivery
- Negotiating and drafting agreements from a position of strength
- Adopting policies and guidelines that protect credibility and value
- Helping sponsors document and evaluate the success of their programs
Thanks to our extensive work with corporate marketers, the IEG team understands what your potential sponsors are looking for and what more your current sponsors need. Our consultants have experience across all property segments, including sports, entertainment, events, arts, causes and associations.
Work with IEG > More Sponsorship Services >
Client Results
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Properties
See how we helped The Self Storage Association unlock extensive sponsorship opportunities… Read
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Properties
See how we helped Museum of Science Boston revitalize its approach to corporate partners with new offerings… Read
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Properties
See how we helped ASAE & The Center for Association Leadership increase revenue by engaging in fewer, bigger corporate relationships… Read
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Properties
See how we helped Walker Art Center generate new unrestricted revenue by converting donors into sponsors… Read
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View all client results