Sponsorship Consulting for Properties

IEG builds property clients’ sponsorship revenue by making their offers more relevant and valuable to new and current corporate partners.

Our approach includes packaging, pricing, sales and servicing strategies that result in tailored solutions for your property’s most targeted prospective sponsors.

IEG’s tools and guidance have helped many clients generate revenue increases of six and seven figures by:

• Uncovering hidden marketable assets
• Revamping sponsorship levels and packages to reflect market needs
• Aligning fees with actual fair market value
• Revising sales strategies to better understand prospects’ businesses and meet objectives
• Restructuring internally to be more effective and efficient in sales and delivery
• Negotiating and drafting agreements from a position of strength
• Adopting policies and guidelines that protect credibility and value
• Helping sponsors document and evaluate the success of their programs

Thanks to our extensive work with corporate marketers, the IEG team understands what your potential sponsors are looking for and what more your current sponsors need. Our consultants have experience across all property segments, including sports, entertainment, events, arts, causes and associations.

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Client Results

Properties Calgary Stampede See how we helped the Calgary Stampede optimize its approach to sponsorship and tap into its true potential… Read

Properties American Dietetic Assn. See how we helped the ADA centralize sponsorship sales and replace à la carte benefits with highly valuable packages… Read

Properties Museum of Science Boston See how we helped Museum of Science Boston revitalize its approach to corporate partners with new offerings… Read

Properties Grand Ole Opry See how we helped the Grand Ole Opry transition from a radio ad buy to an eight-figure sponsorship powerhouse integrating live events, broadcast rights, licensing and promotions… Read

View all client results